Fast fashion’s numbers game: ‘I’m a size 10 to 16, depending on the retailer’

It doesn’t matter what the tag says anymore, writes Édaein O’Connell, who went in search of a standard pair of jeans on the high street

Édaein O'Connell in the size 10 Zara jeans

Édaein O’Connell

Every woman knows the feeling.

You are standing in a cramped dressing room or positioned in front of a mirror in your home.