Darragh McCullough: Controlling the narrative? That’s up to us farmers – not a bunch of PR chaps looking to get rich

Farmers can control the narrative by helping to improve water quality. Photo: Stock

Darragh McCullough

‘How do we control the narrative on farming?’ is a question that threw me the first time it was levelled at me by a group of farmers nearly 10 years ago.

Controlling the narrative was a phrase I had associated with political advisors and spin doctors for dirty businesses like big oil, tobacco and pharma.