Darragh McCullough: Controlling the narrative? That’s up to us farmers – not a bunch of PR chaps looking to get rich
Farmers can control the narrative by helping to improve water quality. Photo: Stock
‘How do we control the narrative on farming?’ is a question that threw me the first time it was levelled at me by a group of farmers nearly 10 years ago.
Controlling the narrative was a phrase I had associated with political advisors and spin doctors for dirty businesses like big oil, tobacco and pharma.
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