Taylor Swift doughnuts, wine deals and books: How Dublin has turned Swiftie ahead of concert weekend

Businesses join the fun as excitement builds for Aviva concerts

Dublin businesses prepare for Taylor Swift fans ahead of sold out concerts this weekend

Adrianna Wrona

The excitement is building in Dublin ahead of Taylor Swift’s three nights at the Aviva Stadium this weekend.

The city has turned Swiftie, with many vendors and businesses introducing limited-edition Swift-inspired products, deals and merchandise.