Shoppers left confused by environmental claims from firms like Ryanair and Alpro

The environmental claims of some products and services are often a cause of confusion for customers. Photo: Getty

Caroline O'Doherty

Shoppers struggle to tell the difference between goods that have genuinely low impacts on the environment and those that are “greenwashed”, new research shows.

Volunteers were tested with older advertisements for companies such as Ryanair and Coca-Cola.