Danone Bets Aging Populace Will Spur Medical Nutrition Sales
Investors still see Danone as a yoghurt and water company, the firm admits, but the medical nutrition business is considered to be 'the jewel of the company'. Photo: Andrey Rudakov/Bloomberg
Danone, the French yogurt maker in the midst of a turnaround, is stepping up investment in nutritional drinks for cancer patients and the elderly, betting an aging population will boost long-term growth.
The medical nutrition unit will be a big part of the next stage of Danone's recovery effort, after Chief Executive Officer Antoine de Saint-Affrique began to revive growth in sales volumes of products like Volvic bottled water and Activia yogurt.
