Hannah Quinn-Mulligan: ‘Grass-fed’ label is holding back our organic sector
Why would the big processors make a push to promote organic produce when they already have a big, premium international market for grass-fed?
‘Many of my city friends who were jumping on the vegan train because of animal welfare and environmental concerns are switching to organic’. Photo: Don Moloney
There was an interesting comment made by one of the speakers at the Positive Farmers conference about the ‘organic versus grass-fed’ debate.
Jim Bergin of Tirlán essentially told the assembled dairy farmers they had no interest in developing an organic line of dairy products because the ‘grass-fed’ Irish label still had more brand recognition with consumers, especially in the lucrative American market.
