‘The chicken side of the business is growing faster than the beef side’ – Supermac’s Pat McDonagh

Speaking at a panel for Beef 2024, McDonagh talked about the challenges around the beef business and how important local suppliers have been for them

The panel discussed challenges and opportunities for beef farmers. Photo: Vicki Smith/Getty

Azmia Riaz

The chicken side of the business of the Irish fast food restaurant chain Supermac’s is growing faster than the beef side, said founder Pat McDonagh.

“This is something we’ve seen over the last five or six years. There is a challenge there [for the beef industry],” he said.