Explainer: Why Virgin Media’s ailing cable business means deals with other operators

Falling customer numbers for its standalone cable broadband business meant that Virgin Media had to switch to fibre and do deals with other operators. It has done both and is growing again.

Left to right: National Broadband Ireland CEO Peter Hendrick and Virgin Media CEO Tony Hanway

Adrian Weckler

If you can’t beat them, join them.

Virgin Media has signed a network contract with National Broadband Ireland that expands its broadband and TV services to the 254,000 premises hooked up to the National Broadband Plan.