Paul McNeive: Place Bid aiming to take a traditional business model in a new direction

An online marketer is bringing new ideas into estate agency

There are new ways of selling property. Photo: Getty

Paul McNeive

“Estate agency is a very traditional business,” Helen O’Keeffe tells me. “It’s very fragmented, and very hard to stand out.”

Ms O’Keeffe is managing director of Place Bid, a firm she established to bring new ideas into estate agency, some of which are now being adopted by Irish firms.