TALK OF THE TOWN: SamCam rocks in her own frocks after her company receives a £400,000 cash injection
Samantha Cameron, pictured, has launcehd her spring-summer 2018 collection with her Cefinn label clothes
Enter Samantha Cameron the fashion model! She may have been notoriously shy during her Downing Street years, but she is now parading on social media frocks from her Cefinn label, which earlier this year was reported to have had a £400,000 injection of cash.
Samantha, 47, has previously projected herself as the creative mastermind, pictured behind a desk, notebook in hand, for publicity shots.
Now she has put herself centre-stage in her spring-summer 2018 collection, reclining in a model-like pose in the £320 sleeveless maxi dress from her ‘Go Green’ collection, which is apparently designed to make women ‘feel modern and empowered’.
According to Samantha ‘the Cefinn woman is fashionable and professional, feminine and confident.’
Clearly it works if she has become a pin-up for her brand.
The moneymen who injected more dosh into her company cannot complain of its founder’s lack of passion for fashion.
Mrs Cameron, pictured on stage with Fearne Cotton said: 'The Cefinn woman is fashionable and professional, feminine and confident'
The mystery deepens
For several years Superman actor Henry Cavill has been pictured with a flame-haired stunner who has been described on a Hollywood gossip site as a ‘mystery woman’, although she has never been never identified – until now.
I learn she is Catherine Collins, an American celebrity stylist.
She describes Henry – who turned 35 yesterday – as a ‘lovely human being’, and when she is among friends, calls him her boyfriend.
Henry Cavill, pictured with Catherine Collins, who have been involved in an on-off relationship
But the actor’s US PR team told me: ‘Henry does not know this woman’.
Is she a fantasist? No. I’m told the pair, above, have been in an on-off relationship for five years but Catherine prefers to stay out of the limelight.
When I made enquiries she removed pictures of them together from her social media pages.
The Superman star's US-based PR team said Henry, 35, does not know the woman
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