A tough love dating coach has declared women should immediately block anyone online if their partner tells them to - no questions asked.

Jake Maddock sparked a furious debate with his latest rule but claimed women who 'value the relationship' will block anyone immediately.

'When she gets a text from a guy you don't like, say: 'Block that guy for me',' Jake advised in a video.

'Your ideal partner will do it straight away,' Jake added.

The controversial dating expert claims to have cracked the code when it comes to finding and building a 'perfect' relationship after struggling for years to get it right.

The 'one sentence' should work instantly, every time, no excuses according to the love coach. 

And it worked for him with his ideal partner, now wife, when they first started dating.

'The first few weeks of dating my wife, she got a text from a friend. I asked her to block him and she did it. One sentence, no argument, awesome,' he said.

Jake Maddock believes he has cracked the code when it comes to finding and building a 'perfect' relationship after struggling for years to get it right

Jake Maddock believes he has cracked the code when it comes to finding and building a 'perfect' relationship after struggling for years to get it right

'That's the way it should be. You should happily block someone for your partner if it will make them happy.' 

A few agreed with Jake's philosophy but pushed back against the approach, claiming couples should have a conversation about boundaries and insecurity.

'[Blocking someone] should definitely happen if there's any chance of romantic interest. But if it's an old friend with no romantic ideations or history, you can hang out with him as a couple, add him to the friend group for both of you. Should be a discussion,' one said.

Another added: 'I definitely don't think it's should be an argument, or a competition, and we should be willing to do these kinds of things for our partners, but no questions asked? That is a red flag and seems controlling.'

'It could even be manipulated if the person doesn't have pure motives when they demand it,' they said.

A third wrote: 'Having a discussion about it is important because jealousy is still a potential issue in that situation. Sometimes a partner asking you to block or unfollow someone is an opportunity to discuss boundaries, needs, and even insecurities.

'It doesn't mean the person had to be insecure to ask you to block someone, but it can mean there more there that needs to be talked about to keep the relationship healthy. It shouldn't be an argument, but it should be a discussion.'

Others slammed the relationship coach for his 'backward' advice. 

'Controlling - it's a red flag,' one said.

'You mean, isolating your partner from her friends? Maybe you should go in therapy instead! Advice to her: RUN!' another wrote.

'Insecurity is out of control,' a woman added.

The controversial dating coach has previously declared men should pay for and plan all dates and couples should have sex a minimum three times per week.

He also believes ideal partners should 'never argue', should want to hang out as much as possible and should go on a date every week.