Sales & Marketing

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Read our expert tips on how to build an effective email marketing contact list.

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Learn which of your former favorite companies are no longer around.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Learn how to avoid these email marketing mistakes that plague small businesses.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Want to get your product featured in a movie or TV show? Here's what you need to do.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.