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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics In Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | July 19, 2024

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Article
How to Build an Email Marketing Contact List
By Skye Schooley | July 16, 2024

Read our expert tips on how to build an effective email marketing contact list.

Call center
Article
Workers’ Compensation Insurance: What SMBs Need to Know
By Katharine Paljug | July 16, 2024

Workers' compensation insurance is a necessity for any business with employees. Learn why you need workers' comp, what it covers, and how to handle claims.

accountant using a laptop and a calculator
Article
Which Payroll Forms Do Employers Need?
By Max Freedman | July 16, 2024

Learn all about the payroll forms small business owners must file or obtain, and how payroll software can help.

Article
How to Improve Your Hiring and Recruitment Process
By Skye Schooley | July 15, 2024

Searching for new talent? Follow these hiring tips to improve your employee recruitment efforts.

professional truck driver
Article
What Is Telematics?
By David Gargaro | July 12, 2024

Telematics software offers several benefits to businesses that operate a fleet of vehicles. Here is how telematics can benefit your fleet.

Human resources job interview
Article
PEOs and Risk Management
By Max Freedman | July 10, 2024

PEOs can help you manage all of your business's risk management. Learn more about the help they provide.

Article
How to Write Better Job Descriptions
By Sammi Caramela | July 09, 2024

Learn how to write better job descriptions that attract the right talent for your business.

Article
Google for Business: A Small Business Guide
By Sammi Caramela | July 08, 2024

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Commercial delivery vans
Article
Tips to Reduce Your Fleet’s Idle Time
By Amanda Clark | July 05, 2024

Reducing your company fleet drivers' idling saves you money and is good for the environment. Here are some ways to make it happen.

Article
Is the Internet of Things Bad for Your Business?
By Mark Fairlie | July 05, 2024

Connected devices are everywhere, but could they pose a threat to your business?

Businessperson using a smartphone
Article
Do You Need an App for Your Small Business?
By Sean Peek | July 05, 2024

With mobile apps gaining traction as retail and marketing tools, should you invest in an app for your business? See if you need an app.

Businessman using laptop computer
Article
What is BYOD?
By Jeremy Bender | July 05, 2024

BYOD (bring your own device) is an office policy that lets employees use personal devices to do company work. Learn the benefits and downsides.

Article
14 Beloved Brands Gone Forever
By Chad Brooks | July 03, 2024

Learn which of your former favorite companies are no longer around.

Article
Presale Strategy: How to Set Up a Successful Presale
By Natalie Hamingson | July 03, 2024

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Article
How to Create Alexa for Business Skills Without Coding Experience
By Chad Brooks | July 02, 2024

This how-to guide explains how you can create useful Alexa for Business skills without the need for programming knowledge.

Article
What Is Greenwashing?
By Carlyann Edwards | July 02, 2024

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Article
Hiring for Cultural Fit? Here’s What to Look For
By Skye Schooley | July 02, 2024

Skills and professional experience aren't the only things you should consider when hiring an employee. Hire them for their cultural fit too.

Accountant in a wheelchair working at a desk
Article
15 Accounting Payment Terms and How to Work With Them
By Jamie Johnson | June 28, 2024

Get your customers to pay their bills quickly with these accounting payment terms and strategies.

Accountant using a calculator
Article
Accounts Payable vs. Accounts Receivable
By Donna Fuscaldo | June 27, 2024

Want to optimize your cash flow management? Spend more time with your accounts payable and receivable.

businesswoman using a laptop
Article
11 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | June 27, 2024

Learn how to avoid these email marketing mistakes that plague small businesses.

Article
What Is the Dow Jones Industrial Average?
By Donna Fuscaldo | June 27, 2024

The Dow Jones Industrial Average, or the Dow, is an index that shows how 30 companies have traded in the stock market.

woman at a laptop with a headset on
Article
How Salesforce Essentials Differs From Other Salesforce Plans
By Max Freedman | June 27, 2024

Salesforce Essentials is a CRM best suited for extremely small businesses with limited resources. Here is how it can benefit your small business.

businesswoman using a laptop
Article
How Salesforce Starter Suite Can Serve Your Business
By Shayna Waltower | June 27, 2024

Salesforce Starter Suite is a CRM best suited for small businesses with limited resources. Learn how it can benefit your company.

Article
What Is IaaS?
By Adam Uzialko | June 26, 2024

Learn about infrastructure as a service, or IaaS, and how to use this cloud computing service model for your small business.

Article
What Are MACRA and MIPS?
By Max Freedman | June 25, 2024

The 2015 MACRA law introduced the MIPS reimbursement system, for which your practice may need to register and file data. Here's what you need to know.

Article
How Long Do Computers Last? 10 Signs You Need a New One
By Derek Walter | June 25, 2024

Is it time for you to replace your computer? If you think it is, these 10 signs can help confirm your suspicions.

Accountant using a calculator
Article
A Guide to Management Accounting for Businesses
By Sally Herigstad | June 21, 2024

This guide describes management accounting and how it is used to inform business decisions and strategies.

Article
Studies Reveal the Skills Employers (Really) Want
By Erin Donaghue | June 21, 2024
Article
How to Accept Recurring Payments
By Max Freedman | June 20, 2024

Your customers and clients won't always remember to pay on time. Learn how to accept recurring payments to counter this problem.