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Why Louis Vuitton is using Web2 tactics to sell NFTs

The luxury brand used a familiar Web2 playbook to promote its €39,000 phygital Treasure Trunks, timed to Pharrell Williams’s debut. The project gives Web3 a much-needed morale boost — but the community can be fickle.
Why Louis Vuitton is using Web2 tactics to sell NFTs
Photo: @betty_nft

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This month, five notable Web3 influencers shared strikingly similar posts: they’d been invited by Louis Vuitton to visit the ancestral home of its namesake founder, in Asnières near Paris, and they were eager to share how the brand’s 170-year history had informed its new product offering. Naturally, they invited their followers to learn more and, hopefully, buy in.