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Fashion is still trying to recreate the Clueless closet. Can AI help?

A short scene from the 1995 fashion-favourite film has become a point of obsession for tech founders wanting to recreate Cher’s closet. None have cracked it — but new technologies hold promise.
Fashion is still trying to recreate the Clueless closet. Can AI help
Photo: Paramount Pictures/Getty Images

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In the canons of pop-culture fashion, the 1995 movie Clueless maintains an indelible hold. In the past year, designers Marc Jacobs, Christian Siriano and digital fashion’s House of Blueberry have all remade lead character Cher’s looks, with her yellow plaid skirt set even immortalised at the Super Bowl and in the metaverse. But, in the nearly 30 years since the film was released, the fictional computer programme that Cher uses to put together her outfits has been much harder to recreate.