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Want neon-bright clothes? The planet has to pay for it

Textile dye has a lot of work to do to overcome its polluting history, but innovators have hit a crossroads: are natural dyes or efficient synthetics a better way forward?
Want neonbright clothes The planet has to pay for it
Photo: Getty Images

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Fashion needs to reconsider its relationship with colour if it wants to be truly sustainable. Brilliant white and neons are difficult to achieve with natural dyes, dark colours like black are challenging, and synthetic dyes still hold the crown for colour fastness and durability.