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Inside the Kenyan apparel factory that doubles as a wildlife reservation

Wildlife Works, situated on the Rukinga Wildlife Sanctuary, offers a blueprint for how brands can better connect to their communities.
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Darren Centofanti/Wildlife Works

In the southeastern corner of Kenya, Wildlife Works, an apparel factory that employs 70 people from nearby communities, is demonstrating how a manufacturer can better serve its local surroundings.

Wildlife Works, founded in 1997, manufactures clothing for its own brand as well as other small brands around the world. Its location on the Rukinga Wildlife Sanctuary, situated between two national parks, serves a purpose on its own. Poachers once used the area to access the adjacent national forests. The land where Wildlife Works sits is “crucial to protecting that ecosystem”, says marketing director Joyce Hu.