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Gucci launches new deadstock and resale programmes as part of bigger circularity efforts

Gucci Continuum and Gucci Preloved with Vestiaire Collective will debut on the heels of the brand’s Circular Hub announcement. Together, they may show how a brand can approach circularity with the coordination necessary to achieve it.
Gucci launches new deadstock and resale programmes as part of bigger circularity efforts
Photo: Courtesy of Gucci

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Two new Gucci initiatives, Gucci Continuum and Gucci Preloved with Vestiaire Collective, are putting new weight behind deadstock-made products and resale as part of its bigger circularity strategy.