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Algae is the new black: Nike sneaker swaps petroleum for sustainable ink

A new Nike sneaker — designed in collaboration with Billie Eilish — replaces petroleum-based ink with a pigment derived from algae. Other brands can take note.
Algae is the new black Nike sneaker swaps petroleum for sustainable ink
Photo: Nike

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You can’t tell by looking at it, but algae is a key ingredient in the latest Nike x Billie Eilish sneaker.