Member

Would co-workers notice if you wore digital clothes on Zoom?

Digital fashion and beauty developers are looking to daily video calls as a way to scale usage of a still-niche industry.
Backstage at a Swedish School of Textiles show during London Fashion Week.
Backstage at a Swedish School of Textiles show during London Fashion Week.Photo: Nicky J Sims/Getty Images

This article on Zoom fashion is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT Tracker, sign up for membership here.

Digital fashion developers and designers face a pesky question: where do you actually wear it? Sure, it’s fun to try on virtual items on social media, but dressing digitally hasn’t become a daily habit outside of virtual platforms like Roblox.