Member

What the Loro Piana exposé taught us about wildlife conservation

The ultra-luxury brand has helped revive the vicuña population in Peru, but a report found pitfalls in how it’s maintained that supply chain. Fashion needs to work alongside communities, not on behalf of them.
Loro Piana. Fibers can be certified as Wildlife Friendly
Photo: Gregorio Ibañez

This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Sustainability Edit, which contains Member-only reporting and analysis, sign up for membership here.

Outcry ensued after a Bloomberg story in March accused LVMH-owned Loro Piana of charging $9,000 for a sweater but paying little or nothing to the community that sources the vicuña fibre it’s made from. While Loro Piana denies these allegations, the story shed light on the dissonance between the luxury industry and the workers that prop it up all over the world. It also carries with it important learnings for how fashion does, or does not, support the wildlife ecosystems it relies on.