This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Sustainability Edit, which contains Member-only reporting and analysis, sign up for membership here.
Late last month, VF Corp announced British designer Christopher Raeburn as the first global creative director of Napapijri, following a successful stint in the same role at Timberland. Alongside elevating the brand’s creative vision, Raeburn has been tasked with causing “good trouble”: embedding sustainability practices with the same provocative energy his eponymous label is known for.