Member

The regions luxury will be heading to in 2024

We break down the markets spotlighted in 2023, and what that tells us about the year ahead.
The regions luxury will be heading to in 2024
Photo: Edward Berthelot/Getty Images

This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT Tracker, sign up for membership here.

Travel resumed in earnest this year after the final pandemic lockdowns lifted, and Europe’s biggest luxury brands were keen to take their audience around the world to new and emerging markets. From Dior showcasing its pre-fall collection in Mumbai to Chanel’s 2023 Métiers d’Art collection in Tokyo, there was an opportunity to not only attract new customers and scale retail, but champion and learn from local communities and their artisans.