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The Brooklyn Nets is now a fashion brand

Luxury fashion has long played in basketball’s court. The Brooklyn Nets are making it official with the team’s new private label.
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Nic Claxton on a tunnel walk in the KidSuper collab. Photo: Courtesy of KidSuper

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Did you notice the ‘B’ baseball caps the models donned on KidSuper’s Autumn/Winter 2024 catwalk? How about the ‘Brooklyn’ zip-up peeking out beneath a fur coat? All were teasers of designer Colm Dillane’s forthcoming collab with the Brooklyn Nets — or rather, the team’s private label, bǝrō (pronounced borough).