Member

Personal style is trapped in the algorithm’s echo chamber

We’re all witnessing the same online micro-trends and coveting the same items that crowd e-commerce sites. Will sameness prevail?
Algorithms Personal style is trapped in the algorithms echo chamber
Photos: Acielle/Styledumonde, Getty Images

This article on algorithms is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.

“You can tell someone’s screen time from their outfit,” says writer and fashion commentator Alexandra Hildreth. It’s a joke between her and fellow commentator Rian Phin, who spot many a six-plus-hour screen time victim wandering around lower Manhattan. “If you walk through Dimes Square, you can tell which TikTokers people follow,” Phin says. “You can tell if they’re on the Ssense sale or the Farfetch sale.”