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The future of luxury in the Gulf

The Gulf’s luxury market is growing up fast, but there is plenty more to come with an abundance of wealthy young customers, a wave of malls and heavy investment in Saudi Arabia.
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Photo: Sean Gallup/Getty Images, artwork by Vogue Business

This article is part of our new editorial package, The Future of Shopping, in which we predict how the retail landscape will be shaped over the next decade. Click here to read more.

Shopping is a major pastime in the six countries that make up the Gulf — Saudi Arabia, Bahrain, Qatar, Oman, Kuwait and the United Arab Emirates. It’s no wonder the region is often dubbed the ‘Mecca of Malls’, drawing heavy investment from luxury brands, even more so in the post-Covid era.