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TikTokers vs Instagrammers: Who ruled London Fashion Week?

TikTokers attract new customers, but Instagrammers reinforce brand values and play to core consumers. So, who gets front row as the new guard enters?
Image may contain Clothing Apparel Costume Human Person Sunglasses Accessories Accessory and Leonie Hanne
Christian Vierig, Puja Bhatia, Edward Berthelot and Kirstin Sinclair via Getty Images, Dave Benett/Getty Images for Moncler

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Back in September, when London Fashion Week went physical again, regulars at the shows noticed one big difference — the front row was full of TikTokers.