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Power partnerships: Why fashion retailers are linking up

As big brands embrace collaboration and team up on collections and joint stores, major retailers such as Selfridges and Nordstrom are also colluding with their peers. We unpack the strategy on making it work.
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Selfridges teamed up with Machine-A and Smets on a retail partnership.Photo: Tim Charles for Selfridges

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Selfridges and Machine-A. Selfridges and Smets. Nordstrom and 11 Honoré. Why are retailers, typically competitors, teaming up?