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Luxury's new focus in Hong Kong: High-net locals

After years of focusing their attention on Mainland consumers, luxury brands have to rebuild their relationship with Hong Kong’s top spenders if they want to maintain their presence in the city.
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It has been an uncertain 18 months for fashion retailers in Hong Kong, with continuous sales declines and depressed tourist arrivals caused by the socio-political unrest and returning waves of Covid-19.

“It has been almost six months without any tourists, and it's difficult to sustain the business just with the locals,” says Arnault Castel, founder of Hong Kong multi-brand boutique Kapok, who says local Hong Kong customers are the primary consumer base, with tourists providing a welcomed boost. Locals “have been neglected for many years”.