This is the fourth in a new series lifting the lid on Gen Z’s social media habits and their impact on fashion consumption. Read the other instalments on shopping hauls, luxury unboxing and new-gen fashion critics.
A ring made out of a Dior mascara tube, a sharp-tongued review of a celebrity’s latest runway look: hacks and roasts have taken over TikTok, and fashion brands are getting caught up in the content trends.