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With new CEO, Victoria Beckham Beauty eyes $100 million in sales

In her first in-depth interview as chief executive of Victoria Beckham Beauty, Katia Beauchamp sets out her ambitions to build a lasting luxury brand that’s bigger than its famous founder.
Victoria Beckham Beautys 2023 Eyewear campaign.
Victoria Beckham Beauty’s 2023 Eyewear campaign.Photo: Courtesy of Victoria Beckham Beauty

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At Victoria Beckham’s February show at Paris Fashion Week, alongside deconstructed tailoring and plume-print dresses, the brand debuted its latest beauty launch: Eyewear, $34 ultra-creamy eyeshadow sticks, available in shades including pecan, macaron, sunflower yellow and a shimmery oyster pearl, which were applied under the models’ eyes in fervent swipes.