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One of the most-watched user-generated TikToks featuring Cerave, the affordable drugstore skincare line owned by L’Oréal, is not a skincare routine or an ingredient explainer. It’s a movie in miniature, featuring a protagonist treated to a facial by a man only wearing the top half of a suit, who paints his face like a clown, covers him in toast crumbs and then proudly displays Cerave’s cleanser by balancing it on his foot.