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3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles—And Win

An increasing number of companies are landing on new tactics to get customers interested in—and committed to—their brand.

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Ready. Set. Scale. Creative Marketing Tips That Work

Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.

3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles — And Win

From votive candle holder makers to online auction sites, an increasing number of companies are landing on new tactics to get customers interested in—and committed to—their brand.

Inside the Big (Specialty Market) Growth Opportunity in the $88.9 Billion U.S. Coffee Industry

Yes, it’s a drink, but it’s so much more. Consumers are insisting on it. That’s why premium roasts, novel flavors, and immersive settings are driving sales for boutique coffee businesses.

START » STRATEGY

What Are 'Biz Dev' Strategies, and How Do I Create One?

A strong business development strategy allows your business to create strong relationships with promising prospects and generate revenue.

START » STRATEGY

Resources for Black-Owned Businesses

Numerous organizations and government agencies offer guidance and assistance to Black-owned businesses.

START » BUSINESS IDEAS

How to Write a Business Plan

A business plan is a living, breathing document. We explain why you should write one and when you'll know it's time to update it.

Top Credit Card Payment Apps for Entrepreneurs

Sales can happen anywhere when using smartphones to process transactions. Explore solutions, costs, and how to choose a payment app.

What Is a Secure Payment System?

Payment security solutions protect customer data and ensure the integrity of financial transactions. Learn what makes a service secure and how to choose one.

This Sony Exec’s Mentor Is a Former Member of The Grateful Dead Who Taught Him ‘Fearlessness’

Jonathan Shank explains how drummer Mickey Hart gave his life—and career—unexpected rhythm.

What Should You Look for in Live Chat Software?

Are you comparing web chat platforms? Consider basic and advanced chat features, integrations, usability, and more.