Serve your customers before they become customers
![Sales rep responding to a customer inquiry over chat or SMS to drive a sale quickly Sales rep responding to a customer inquiry over chat or SMS to drive a sale quickly](https://cdn.statically.io/img/www.twilio.com/content/dam/twilio-com/global/en/products/flex/use-cases--sales/use-case_sales_ad-sms-conversation-v2.png/_jcr_content/renditions/compressed-original.webp)
![Sales rep responding to a customer inquiry over chat or SMS to drive a sale quickly Sales rep responding to a customer inquiry over chat or SMS to drive a sale quickly](https://cdn.statically.io/img/www.twilio.com/content/dam/twilio-com/global/en/products/flex/use-cases--sales/use-case_sales_ad-sms-conversation-v2.png/_jcr_content/renditions/compressed-original.webp)
Meet your future customers where they are
Increase your campaign efficiency by making it easy for prospects to engage with an ad. Create click-to-message entry points on ads and paid search results that connect prospects with live support on Flex to convert the sale.
Start new conversations with a click
Improve your sales productivity, drive higher quality leads, and increase conversions. Add click-to call or click-to-text to your lead management system to optimize your sales team’s workflows.
Personalize conversations from the start
80% of consumers spend more when an experience is personalized*. Arm sales reps with a complete understanding of prospects with Flex, which pulls in real-time data from any source to create rich customer profiles and surface context from previous interactions.
Cut out productivity-killing steps
Avoid redundant conversations with prospects. The Flex UI brings your valuable customer profiles into view on a single pane of glass so you can immediately see who you’re talking to, where they’re coming from, and what they’re looking to achieve.
* Twilio Segment State of Personalization Report 2022
![Series of messages between a passenger and an airline sales agent who is proactively offering an upgrade as an upsell Series of messages between a passenger and an airline sales agent who is proactively offering an upgrade as an upsell](https://cdn.statically.io/img/www.twilio.com/content/dam/twilio-com/global/en/products/flex/use-cases--sales/use-case_sales_agent-personalized-conversation-v2.png/_jcr_content/renditions/compressed-original.webp)
![Series of messages between a passenger and an airline sales agent who is proactively offering an upgrade as an upsell Series of messages between a passenger and an airline sales agent who is proactively offering an upgrade as an upsell](https://cdn.statically.io/img/www.twilio.com/content/dam/twilio-com/global/en/products/flex/use-cases--sales/use-case_sales_agent-personalized-conversation-v2.png/_jcr_content/renditions/compressed-original.webp)