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Categories Marketing Agencies Creative Media Sustainability Technology

Media predictions 2024

'Politics, Conflict & Media' explores the implications each digital platform has for advertisers

01 Mar 2024

4 min read

Sponsored

Advertising amid political polarization: insights from The Drum, The Independent and other...
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Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
Media predictions 2024
Spotlight on Media at The Drum's Predictions Event

13 Feb 2024

5 min read
2024 media strategies: how Dunnhumby, GroupM, Deliveroo and HP are readying for change
Media predictions 2024
I voted stickers for US election

30 Jan 2024

2 min read

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Politics, conflict and media: how to navigate challenges and opportunities
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Scan as you shop customer

22 Jan 2024

7 min read

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Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
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A giant multi-color mural of a clown

17 Jan 2024

6 min read
‘Toxic positivity’ in marketing: Could B2B ads benefit from a little cynicism?
The Drum Network
Some newspapers, stacked vertically, spine-up

15 Jan 2024

4 min read
2023 saw a huge increase in earned media investment – expect the same from 2024
The Drum Network
Cartoon Image of man using mobile banking app

11 Jan 2024

4 min read

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How to maximize the top 7 trends in customer experience right now
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Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

08 Jan 2024

6 min read

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Attention, please: how to shift the dial on digital media’s new success metric in 2024
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024