The latest Marketing, Advertising, Digital & Media news

Paramount

Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros say

An $8bn deal will see David Ellison take the reins of a newly formed media and entertainment giant. The merger could render Paramount a more formidable competitor to Netflix, Disney and Warner Bros. Discovery as streamers vie for eyeballs and ad dollars.

Kendra Barnett

Associate Editor, The Drum

UK general election 2024

What the UK’s creative industries can expect from new culture secretary Lisa Nandy

vogue

Inside the celebrity and brand partnerships that shaped Vogue World Paris

banking

Scotiabank serves a slice of life in new ad celebrating budget-friendly family bonding

Spotify

Ad of the Day: Spotify campaign declares ‘music is the best disease’

Gymshark

To crack the US, Gymshark tones-up positioning with singular message: ‘We Do Gym’

The Drum Network

There’s a fortune to be made by European football clubs in the US – who’ll win it?

Sports & Fitness

This Girl Can 10 years on: inside the campaign still paving the way for women in sport

A combination of Green Street Ultras x Ted Lasso

Opinion

Terraces not tailgates: US owners desperately need a new playbook for UK football fans

Opinion

As the summer of sport kicks off, what’s the online chatter saying?

Now the UK has a Labour majority, purpose-led brands have a clear path to continue leading and raising the bar for others to follow.

Lewis Parker

What’s remarkable about our industry is that, at our best, we create work that is remembered forever. While that is indeed rare, I’ve worked out how to stand the best chance of being remembered.

Richard Harriford

I have lost count of the amount of times I’ve sat in a room full of male sports marketers discussing how this is the year they’re going to ‘win with women’. Why don’t you just ask one?

Livvy Moore

Tusar Barik of LinkedIn sitting next to Canadian filmmaker Ben Proudfoot

Cannes Lions

Why Oscar-winning filmmaker Ben Proudfoot made a B2B marketing documentary

Opinion

It may be like taking a priest to Las Vegas but Cannes Lions needs more CFOs

Benjamin Fishlock of Global Street Art and System1's Andrew Tindall at Cannes Lions

The Drum Network

Reflections from a Cannes Lions virgin: Is the festival becoming gentrified?

The Drum Network

Does Cannes Lions need to do better on DE&I?

Marketing

The Drum Show: Mastercard's Grand Prix, plus LG Ad Solutions & Comcast on CTV

15 mins

Marketing

Introducing The Great Marketing Makeover

47 mins

Marketing

Living and breathing the consumer with Claudine Patel, CMO @ Sanofi

7 mins

Creativity for Drummies

Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea

vogue

Inside the celebrity and brand partnerships that shaped Vogue World Paris

First Aid Kit but instead its exercise gear

Asics

Why Asics continues to focus on mental health to differentiate itself from competition

Electronic Arts

EA’s Ciaran McCarthy on the intersection between gaming, sports and culture

Nike

How Hoka and On gave Nike a run for its money

Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea

Lynn Lester interviews SooHee Yang, chief creative officer at Publicis Groupe Korea, on creative stimulation with technology. SooHee shares her approach to integrating AI, balancing team diversity, and the work she's most proud of in her career.

Featured video

How Cadbury, Odeon & Vodafone are putting AI to work

Promoted

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement

Tino Krause, regional director, Central Europe, Global Business Group, Meta.

Promoted

App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem

MoneyGram Haas F1 team was more than about just visibility; it was about shared values

Promoted

MoneyGram’s CMO on its F1 partnership: ‘People get behind it because it’s genuine’

How can contextual advertising help brands stay ahead of the competition?

Promoted

How brands can use sporting events to score new audiences

Tesla signage on the outside of a factory

Opinion

Can Tesla keep defying marketing gravity?

There was a time when Tesla product was hyper-focused on what customers wanted. Those drove unprecedented word of mouth and loyalty. In 2024, that feels like a distant memory, according to brand leader and creative Dan Gregson.

Dan Gregson

Strategist and founder, Multiple

Opinion

Did any of our UK general election campaign predictions hit the bullseye?

Opinion

What happens when your favorite app gets bad? ‘Disconnection distress’ is on the rise

The Drum's Gordon Young interviews the ANA's Nick Primola

Opinion

2025 is the time for CMOs to elevate their game in the boardroom

Opinion

Can Labour cook up some hope after its super meh-jority?

Opinion

Terraces not tailgates: US owners desperately need a new playbook for UK football fans

Spotify

Ad of the Day: Spotify campaign declares ‘music is the best disease’

Infectious dances are revealed in this spot by Dentsu Creative Italy for Spotify Italy as uninhibited listeners react to music despite the judgey gaze of onlookers.

Tom Banks

Creative editor, The Drum

General Election

Nils Leonard: ‘Niko Omilana more useful for British politics than any politician’

General Election

Which party has run best campaign in UK’s first ‘TikTok election’?

Cannes Lions

As advertising AI race heats up, agencies scramble to find their USP

Cannes Lions

Cannes key takeaways: GenAI celebrated by brands & sustainability focus

Cannes Lions

Cannes key takeaways: brand purpose is out, brand authenticity (and AI) are in

banking

Scotiabank serves a slice of life in new ad celebrating budget-friendly family bonding

A relatable commercial follows a young man as he strives to impress his Nonna with a charcuterie board while staying within his financial means.

Audrey Kemp

LA Reporter, The Drum

bacardi

Sophie Turner spritzes up her summer in the French Riviera with St-Germain

UK general election 2024

What the UK’s creative industries can expect from new culture secretary Lisa Nandy

Spotify

Ad of the Day: Spotify campaign declares ‘music is the best disease’

Sports & Fitness

This Girl Can 10 years on: inside the campaign still paving the way for women in sport

vogue

Inside the celebrity and brand partnerships that shaped Vogue World Paris

Paramount

Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros say

CNBC

CNBC launches sports business vertical ahead of 2024 Paris Olympics

Opinion

Elections are divisive. Brands should instead plan for unifying moments

Politics for Drummies

Online misinformation expert Amil Khan voices media concerns on Politics for Drummies

TikTok Shop seller portal interface on screen

Social Media

Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?

Promoted

Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine

Cannes Lions

Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them back

Cannes Lions

TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators

Creativity for Drummies

Co-founders discuss exciting growth of their agency Joe Public

11 mins

Creativity for Drummies

Crafting data-centric ideas with Craig Elimeliah, CCO at Code and Theory

12 mins

Creativity for Drummies

Crafting cross-media ideas with Steve Coll, Group CCO, M+C Saatchi

6 mins

Creativity for Drummies

Joao Flores at Media.Monks speaks humour, sex education and using AI at scale

9 mins

The Drum Awards for Marketing EMEA

How a rebrand from Edinburgh’s ‘other’ university got students saying ‘Must Be Nap...

The Drum Awards for Marketing EMEA

How Vanish represented autistic experiences with heart-warming, stain-removing spot

The Drum Awards for Marketing EMEA

Norwich City x World Mental Health Day. Inside a campaign proving sport can do more

The Drum Awards for Marketing EMEA

Why chicken shops were vital to Oreo’s UK cultural strategy

Promoted

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement

Opinion

Take a step back creatives. No more fear-mongering over AI

wimbledon

IBM elevates Wimbledon experience with cutting-edge AI and data insights

Promoted

App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem

Promoted

How brands can use sporting events to score new audiences

Apple

Weekly AI Recap: Stability AI gets a new lease on life & record labels sue AI companies

Download the full report ‘The modern marketing equation’

Promoted

How marketers can crack the digital experience code

Cannes Lions

Introducing Ask The Drum: the new generative AI-powered search tool for readers

Open Mic

This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

accessiBe

Small to medium sized businesses expect accessible websites, survey reveals

Depositphotos

Summer color trends 2024 and how to match them with your brand campaigns

IPG Mediabrands

The 3 step ecommerce development playbook for brands

Broadsign

3 ways to maximize back to school advertising this summer with OOH

Awin

Myth-busting the affiliate marketing channel

Tagger by Sprout Social

AI is (obviously) making an impact in marketing—here’s how to make it last

AppsFlyer

Data privacy: Compliance tax or existential business necessity?

Acxiom

How genAI bridges the gap between the audiences you reach and the experiences they enjoy

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

The Drum Network

There’s a fortune to be made by European football clubs in the US – who’ll win it?

As European football clubs step up innovative partnership approaches, CLV Group’s Neil Joyce argues that, if they want to capture the hearts (and wallets) of global fans, they need aim higher than t-shirt sales.

Neil Joyce

CEO of CLV Group, CLV Group