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Categories Marketing Agencies Creative Media Sustainability Technology

The Drum Network speaks

News, insights and stories from inside the marketing industry

People stand in a row in a field making love hearts by joining their hands

5 days ago

5 min read
Brands have the power to help end the loneliness epidemic
The Drum Network
The message on the top half of a billboard reads 'sitr creativity'

18 Jul 2024

5 min read
Trust me, media and creative are at their best when working together
The Drum Network
Lee Bofkin and his Mr Potato Head collection

18 Jul 2024

4 min read
Introducing the ad archivist: What my Mr Potato Head collection taught me about ads
The Drum Network
An abstract representation of science

17 Jul 2024

6 min read
We’re at several tipping points of global disaster – science comms must step up
The Drum Network
A woman with her head in her hands sits behind an ipad

16 Jul 2024

8 min read
We don’t judge poor spelling – and other copywriter myths debunked
The Drum Network
A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

11 Jul 2024

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
George Clooney sits on a sofa holding a cup of black coffee

11 Jul 2024

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
The Drum Network
A casette tape is illuminated against a black background

10 Jul 2024

4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network
A bottle of Hellmann's mayonnaise

10 Jul 2024

5 min read
After high-profile snafus, do brands need to rethink relationships with athletes?
The Drum Network
Fans at a football stadium

09 Jul 2024

7 min read
There’s a fortune to be made by European football clubs in the US – who’ll win it?
The Drum Network
A glass flask containing a green liquid surrounded by a white vapour

08 Jul 2024

6 min read
How to make the perfect AI prompt: Add plenty of data
The Drum Network
Runners on a track, in an arrow formation

05 Jul 2024

5 min read
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
The Drum Network
Numerous colorful padlocks attached to a surface

04 Jul 2024

5 min read
Seeing is believing – and Cannes Lions showed experiential builds trust
The Drum Network
A woman playing football

04 Jul 2024

6 min read
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)
The Drum Network
A red and blue neon 'open' sign

03 Jul 2024

5 min read
Cannes Lions showed a way ahead for marketers amid technological change
The Drum Network
The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
A man in a blue t-shirt wraps red tape around his knuckles as if preparing to box

03 Jul 2024

6 min read
Sports brands have to keep creating fans (not just viewers)
The Drum Network
Benjamin Fishlock of Global Street Art and System1's Andrew Tindall at Cannes Lions

02 Jul 2024

5 min read
Reflections from a Cannes Lions virgin: Is the festival becoming gentrified?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024