What You Need to Know About the New Content Hub
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Review the latest features available and coming soon to HubSpot's Content Hub, including those powered by artificial intelligence.
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What You Need to Know About the New Content Hub
- 1. Welcome! Our session will start soon. In the meantime, answer this question in the chat: Who you are, where you’re joining from, and if you’re using HubSpot CMS or Content Hub! 👆 Let us know in the chat!
- 2. Megan Sullivan Creative Director, Nextiny Marketing megan@nextinym.com ● 8 Years in HubSpot CMS ● CMS for Marketers Events ● CMS for Marketers Study Group Nice to Meet You!
- 3. ● Content Hub Overview – 40 min ○ What happened to CMS Hub? Intro to Content Hub ○ Content Hub vs. Marketing Hub ○ Content Hub: What’s New and Noteworthy ● Questions & Group Discussion- 20 min ○ Please add your questions to the chat along the way. Today’s Agenda
- 4. Introducing The content solution for today’s marketers
- 5. An AI-powered Content Marketing software that helps marketers create + manage content that fuels the entire customer journey. What is Content Hub?
- 6. Content Hub Landing Pages Blog Embedded AI Landing Pages Blog Embedded AI Content Creation Content Management
- 7. So, what’s different? ● CMS Hub is now part of Content Hub ● Not just a web solution ● Landing pages & blogs ● Integrate with content on any platform ● New features
- 8. Generate Leads & Automate Marketing Blog Landing Pages Websites Podcast Brand Voice ✅ Content Remix ✅ SMART Content Content Embed on Wordpress ✅ AI Translations SEO Marketing Automation Segmentation Email Social Ads SMART Content Messaging SEO Create & Manage Content
- 9. Content Hub Pricing Starter $20/month per seat ● AI Content Topics, Blog (1 author, 1 subdomain), Images ● Lead Conversion tools Landing Pages, CTA, Forms ● AI website builder Site pages (30), themes, hosting, website analytics Professional $500/month - 3 seats ● Content Remix X-to-Y repurposing of content ● Content Embeds Including Smart Content ● Content Optimization and Reporting Content Staging, Brand voice, Audiences, SEO, A/B testing, custom reporting ● Memberships Gated library, blogs, & pages Enterprise $1,500/month - 5 seats ● Omnichannel Content Multisites, multi-memberships ● Content Operations Approvals, partitioning
- 10. What about existing CMS Hub users?
- 11. New Features Content Remix, Brand Voice, Content Embeds, AI Translations, Approvals, and More!
- 12. Content Remix BETA (Content Pro, Enterprise) .
- 14. Content Remix (Beta) What You Can Remix: - Blog Posts - Site Pages - Landing Pages - Start From New Text - *Upload New Document (coming soon)
- 17. Content Remix (Beta) Why we’re excited: - Great for brainstorming campaigns - Time savings for repurposing content - Easily maximize top performing assets What to keep in mind: - Not an auto-publish/workflow tool - AI needs human touch - Start with quality content + help with prompts
- 18. Brand Voice BETA (Content Pro, Enterprise) .
- 21. Why we’re excited: - Easy to set up - On brand copy at scale - Encourage human sounding AI What to keep in mind: - Some manual application needed - English only (so far!) - No AI is going to sound 100% like you! Brand Voice (Beta)
- 22. Content Embed LIVE (Content Pro, Enterprise) .
- 24. Content Embed (Live) For WordPress Users
- 25. Content Embed (Live) For HubSpot Hosted Sites For HubSpot Hosted Sites
- 26. Why we’re excited: - More control over external sites - Leverage smart/personalized content - Global content What to keep in mind: - Limited module access - Styling may be limited - Limited to WP + HS (for now!) Content Embed (Live)
- 27. AI Translations LIVE (Content Pro, Enterprise) .
- 29. Why we’re excited: - Available for LPs, website pages, & blogs - So simple to use! - In 31+ languages (so far!) What to keep in mind: - Always have human eyes on AI content! - Consider any security risks AI Translations (Live)
- 30. Post Narration BETA (Content Pro, Enterprise) .
- 32. Why we’re excited: - SO Easy! - Leverages existing content for new audiences What to keep in mind: - SOME initial HUBL coding required - Always check + test AI content Post Narration (Live)
- 33. Podcasts BETA (Content Pro, Enterprise) .
- 34. Podcasts (Beta)
- 35. Why we’re excited: - User friendly/intuitive setup - Generate podcasts from text! - Manage more content under the HS roof What to keep in mind: - RSS feed must be added to distribution - Always check & test your content Podcasts (Beta)
- 36. Approvals LIVE (Content Pro, Enterprise) .
- 38. Approvals (Live) Requesting an Approval
- 39. Why we’re excited: - Reduce bottlenecks in content launches - Customize approval per content piece - Marketing email, blogs, lps, site pages, knowledge articles What to keep in mind: - Only non super admins can request approval - Only one approval can be requested at a time Approvals (Live)
- 40. The Roadmap Exciting things to come!