Unleashing Your Influence - Mastering LinkedIn for Career and Brand Growth - Kabrina Ashley
In today's digital age, LinkedIn has emerged as a game-changing platform for professionals seeking to amplify their careers and thought leadership. However, many struggle to showcase their capabilities and establish themselves as thought leaders. This engaging session led by Kabrina Ashley, a seasoned speaker and business consultant and former Disney trainer, will unravel the secrets to becoming a LinkedIn leader. Discover why embracing LinkedIn as a thought leadership tool is pivotal for career advancement, not just for individuals, but also for the companies they represent. From creating compelling content to sharing your expertise authentically, you'll receive practical tips to spark engagement, build a loyal following, and position yourself as a go-to expert in your field. Leave with a clear roadmap on how to get started, and most importantly, with the confidence to showcase your unique brilliance to the world. Key Takeaways: >The Power of Influence: Understand why becoming a LinkedIn thought leader matters for your career growth and company visibility. > Storytelling Excellence: Learn how to craft engaging narratives that seamlessly blend your personal and professional experiences, connecting with your audience on a deeper level. > Content Creation Mastery: Gain insights into creating impactful content that resonates with your target audience, showcasing your expertise and thought leadership.
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Unleashing Your Influence - Mastering LinkedIn for Career and Brand Growth - Kabrina Ashley
- 1. KEYNOTE NASHVILLE, TN ~ MAY 30 - 31, 2024 DIGIMARCONMIDSOUTH.COM | #DigiMarConMidSouth Unleashing Your Influence: Mastering LinkedIn for Career and Brand Growth Kabrina Ashley FOUNDER ONRAMP CONSULTING
- 2. MASTERING LINKEDIN FOR CAREER AND BRAND GROWTH UNLEASHING YOUR INFLUENCE IN THE FUTURE TECHNOLOGY IS DEVELOPING VERY FAST
- 7. I guide leaders on an adventure to discover the link between their story, system, and strategy that becomes their secret weapon. Who is Kabrina?
- 10. Why LinkedIn?
- 12. Why LinkedIn? Creating Connection What We See On LinkedIn
- 13. Why LinkedIn? Creating Connection Your Profile and What You Can Do Now What We See On LinkedIn
- 14. Why LinkedIn? Creating Connection Your Profile and What You Can Do Now How to Grow Long Term What We See On LinkedIn
- 15. What comes to mind when you think about LinkedIn?
- 16. What do you love or hate about LinkedIn?
- 21. TECHNOLOGY IS DEVELOPING VERY FAST Which means connection will be even more important whether you are starting a business, moving up in your career, finding clients, or finding a new job
- 24. CREATING CONNECTION HAPPENS THROUGH: Showing Up Understanding The Pain Points You Solve
- 25. CREATING CONNECTION HAPPENS THROUGH: Showing Up Understanding The Pain Points You Solve Telling Relatable Stories
- 26. 2 WEEKS Sending a Direct Message Someone Saving Your Post New Connection 70% 90% WHAT WE SEE ON LINKEDIN
- 27. HOW DO WE MAKE SURE WE ARE PART OF THAT 60%
- 28. HOW DO WE MAKE SURE WE ARE PART OF THAT 60% Pay Attention To Trends
- 29. HOW DO WE MAKE SURE WE ARE PART OF THAT 60% Connect The Dots For People Pay Attention To Trends
- 30. HOW DO WE MAKE SURE WE ARE PART OF THAT 60% Connect The Dots For People Pay Attention To Trends Relate Back To Your Audience
- 31. EXAMPLES
- 32. WHY IT WORKS Relates to a feature everyone deals with Appeals to an inate need to be known and know who is “creeping” on you Ask People to engage and give tips
- 33. EXAMPLES
- 34. WHY IT WORKS The hook is fun and different Tells People a helpful tip Ask People to engage and give tips
- 35. EXAMPLES
- 36. WHY IT WORKS Uses surprise of a big brand decision Uses puns to show authenticity and to drive the point home Calls People to Action around creativity
- 37. ELEVATE YOUR PROFILE AND BECOME A THOUGHT LEADER
- 38. ELEVATE YOUR PROFILE AND BECOME A THOUGHT LEADER
- 39. MAKE SURE YOUR FACE TAKES UP 60% OF THE SPACE USE FILTERS AND AI SPARINGLY IF AT ALL
- 40. ELEVATE YOUR PROFILE AND BECOME A THOUGHT LEADER
- 41. GIVE VIEWERS A STORY OF WHY THEY SHOULD ENGAGE WITH YOU ADD PERSONALITY AND HOOK ME IN THE FIRST 2-3 SENTENCES
- 42. @KabrinaAshle y The About Section The About Section on your profile can be something that is overwhelming if you let it be
- 43. @KabrinaAshle y The About Section The About Section on your profile can be something that is overwhelming if you let it be
- 44. @KabrinaAshle y The About Section The About Section on your profile can be something that is overwhelming if you let it be The About Section is how people get to know you before they see your content
- 45. @KabrinaAshle y
- 46. @KabrinaAshle y
- 48. Engage
- 49. Engage Authentic
- 51. Engage Authentic Stance You
- 55. Provide a Fresh Stance Bring Authenticity Engage with Your Audience
- 56. Provide a Fresh Stance Bring More YOU into Your Content Bring Authenticity Engage with Your Audience
- 60. Engage with Your Audience EMBRACE IMPERFECTIONS SHARE VULNERABILITY STAY TRUE TO YOURSELF
- 68. CHALLENGE CONVENTIONS OFFER UNIQUE PERSPECTIVES STAND OUT FROM THE CROWD Provide a Fresh Stance
- 69. Bring More YOU into Your Content
- 70. INJECT PERSONALITY Bring More YOU into Your Content
- 71. INJECT PERSONALITY SHOWCASE YOUR VOICE Bring More YOU into Your Content
- 72. INJECT PERSONALITY SHOWCASE YOUR VOICE AMPLIFY YOUR INDIVIDUALITY Bring More YOU into Your Content
- 73. How do we create great stories that drive people to us?
- 77. How do we practically do this?
- 82. WHAT DO WE DO IN A LIVE INTENSIVE?