Personal Brand Exploration and Discovery
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Personal Brand Exploration is just that. This is the exploration to finding my personal brand.
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Personal Brand Exploration and Discovery
- 1. Personal Brand Exploratioln Project & Portfolio : Week 1 & 2 Digital Marketing June 7, 2024
- 2. GOALS Short term career goal: Year 2025 Content Creator Reach out to my fellow event industry friends, create content for their social media. Career Category : Entrepreneurial Ventures Long term career goal: (2027) Start a Digital Marketing business in the event and entertainment industry. Specializing in content creation, content strategy, SEO Optimization and graphic design. Social Media marketing and branding.
- 3. Profession Potential Job Titles Occupation: Content Creator Social Media Content Creator Digital Content Creator Content Producer
- 4. Different groups of people who use the services that I provide Target Audience Groups I most relate to, or feel most excited to work with. Groups I know people in, or already have clients in. Groups I have the most knowledge about. Groups I would find fascinating to learn more about. Music Venues Music Festivals Wedding Industry Film Studios Event Production Companies Entertainment & Talent Agencies Promoters, Music Festivals and the Event Industry
- 5. Competition Christy Sprowl Alyssa Newman Work Experience Work Experience Education Education Noteworthy Experience Noteworthy Experience Skills & Proficiencies Skills & Proficiencies Overall Online Presence Overall Online Presence 10 + years in the industry, Marketing & Brand partnerships, Social Media Strategist, Content Creator + Curator BA, Environmental Studies, Sustainable Development M.B.A in Marketing Current Student enrolled at Full Sail University B.S - Digital Marketing Entrepreneurship - Owner at PVLP Social - 8 years 5 mos Marketing Director - CRSSD Festival, FINGRS CRSSD - 7 years 4 mo Social Media Marketing - 48 endorsements Online Advertising - 32 endorsements Email Marketing - 29 endorsements 500 + connections, banner image, great headshot, detailed profile summary and experience. Notable work history 2 years in content creation. Small Business Owner 6 years administration, 14+ years in service industry. Entrepreneurship - Owner at Prestige Event Service - 6 years 7 mo. Certified Mixologist - 1.5 years Video Editing, Software Management, Leadership, Adaptability, Presentation, & Customer Service 27 connections on LinkIn, banner image, great photo, detailed profile.
- 6. Indentity Core Values Compassion 1. Perseverance 2. Growth 3. Integrity 4. Vison: My vision is to inspire and empower audiences through authentic, engaging, and impactful content that reflects my values and passions Guiding Principle I believe that authenticity fosters trust, connection, and engagement with my audience, allowing me to build meaningful relationships and make a positive impact. Golden Circle Why? How? What? Passion: Super Power: Music festivals & Live shows My ability to be relatable, authentic and be able to create content that is genuine. I create content to capture and share the magic and excitement of festivals and live shows, making these experiences accessible and relatable to everyone. I achieve this by attending festivals and live shows, documenting the highlights and behind-the-scenes moments through vlogs, live streams, and social media updates. I create engaging and relatable content that showcases the atmosphere, performances, and unique aspects of festivals and live shows.
- 7. I promise to bring the excitement and magic of festivals and live shows directly to you, capturing the essence of each event with authenticity and enthusiasm. Promise & Position Promise Position Authenticity in Every Moment
- 8. Networking Industry Events VidCon Anaheim, California June, 2025 Objective: Meet industry pros, attend keynotes and workshops. Learn everything I need to create engaging content. Digital Summit; Dallas Texas December 4-5, 2024 Objective: Meet other industry pros, attend keynotes and masterclasses. Elevator Pitch I solve the challenge of making live events accessible and relatable through authentic content creation in social media marketing. With engaging vlogs, live streams, and practical tips, I bring the excitement of these events directly to my audience, making them feel immersed in the experience. My mission is to connect, inspire, and build a vibrant community around the joy of live events, transforming each festival into a shared adventure we can all enjoy together Mentorship I am seeking someone who has been in the industry for 10+ years. Someone who is relatable and can share valuable insights on the industry and can give tips on how to create engaging content.
- 9. Online ID Calc. Scores Digital Marketing Digital Marketing strategy to improve online ID calculator scores will exuding brand archetype Brand Archetype Volume : High Relevance: High Purity: Average Diversity: High Validation: High Archetype: “Girl Next Door” Description: My brand is all about being approachable, authentic, and relatable. I strive to connect with my audience through genuine interactions and everyday experiences that resonate with them. I value community and aim to foster a sense of belonging through my content, whether it's sharing personal stories, offering practical advice, or spreading positivity. Focus: Purity Type of content: Podcasts, How To’s, Interactive and engaging, behind the scenes insights. Primary tools for distribution: Facebook, Instagram & TikTok, LinkedIn
- 10. Graphic Design Professional Development Technical Transferable Task: Go through the whole course for best results. Org: HubSpot Academy Date: December 2024 SEO Optimization Task: Learn the basics of SEO and go through all the courses. Org: YouTube ; Ahrefs Date: January 2025 Public Speaking Task: Go to more Chamber networking events; There are moments we have to speak in front of the whole room. Org: Allen/Fairview Chamber Date: August 2024 Creativity & Innovation Task: Create journals and planners Org: Canva Date: September 2024
- 11. References ChatGPT. (2024). ChatGPT. https://chatgpt.com/c/ab539df4- e265-4195-8adf-273f40b1df7d Chritton, S. (2012). Personal Branding For Dummies. For Dummies. https://learning.oreilly.com/library/view/personal-branding- for/9781118238189/04_9781118238189-pp01.html Port, M. (2013). Book Yourself Solid. Wiley. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml Port, M. (2013). Book Yourself Solid. Wiley. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml HubSpot Academy (n.d.). Graphic Design Essentials. https://app.hubspot.com/academy