Medrara_DIGITAL REPORT Egypt 2024.pdf
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We Are Excited to Share Our Latest Digital Report - Egypt 2024 As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain. 🔍 **Key Highlights:** - Detailed analysis of current market trends and consumer behaviors. - Data-driven insights into competitive strategies and industry benchmarks. - Forward-looking predictions to guide strategic planning and innovation. This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies. Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights. 📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
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Medrara_DIGITAL REPORT Egypt 2024.pdf
- 1. DIGITAL REPORT EGYPT 2024 MEDRARA DIGITAL MARKETING SOLUTIONS
- 2. HELLO & WELCOME As part of our unwavering commitment to the Arab world, we are proud to present this report, which underscores our dedication to making a substantive and positive impact in this vibrant market. Our mission is to enhance the customer experience amidst the competitive landscape, aiming for unparalleled success. In the forthcoming period, our strategy centers on activating digital engagement and driving innovation in marketing practices. We are committed to forging robust strategic partnerships that not only align with our vision but also propel us toward our mutual goals. I extend my heartfelt gratitude to our team for their relentless effort and collective spirit. Together, we stand on the cusp of a promising future, filled with opportunities for growth and innovation. Let us continue to push boundaries, embrace challenges, and work collaboratively toward achieving our shared aspirations. I encourage feedback and suggestions from all stakeholders as we refine our strategies and move forward. Together, let's shape a future that reflects our highest ambitions and values. Shereen Badr Founder & CEO of Medrara Digital Marketing Agency
- 3. ABOUT US Medrara is a leading digital marketing solutions provider, specializing in creating exceptional digital experiences for brands. We navigate the ever-changing digital landscape with innovative strategies, helping businesses establish a strong online presence and achieve measurable results. Our tailored approach, based on understanding each brand's unique needs, ensures a customized strategy for success. At Medrara, we believe in the power of storytelling to help businesses thrive in the fast-paced digital environment, offering comprehensive services focused on growth
- 4. Introduction In 2023, Egypt faced economic challenges, marked by a substantial 37.4% inflation rate and the devaluation of the Egyptian Pound, escalating import and tourism costs. The conflict in Ukraine further disrupted global supply chains, driving commodity prices higher The Egyptian government responded strategically, raising interest rates to counter inflation and initiating measures to boost economic growth, emphasizing exports and foreign investment. With 72% of the population connected to the Internet, this report explores the intersection of economic dynamics and the digital landscape, providing insights into the challenges and opportunities in the digital age
- 5. TOTAL POPULATION FEMALE USERS MALE USERS INTERNET USERS Total Population vs. Internet Users 112,716,598 72.2% 79.3% 63.1% from males using the internet from population from females using the internet
- 6. Objectives of using the internet COMMUNICATION AND SOCIAL CONNECTION: 66% ENTERTAINMENT AND LEISURE 20% INFORMATION AND EDUCATION 52% E-COMMERCE AND ONLINE SERVICES: NEWS CONSUMPTION 50-60% 55% of the population ONLINE GAMING 38% of the population
- 7. Traffic Share By Platform
- 8. SMARTPHONES DOWNLOAD SPEED UPLOAD SPEED UPLOAD SPEED FIXED INTERNET DOWNLOAD SPEED Internet Speed 22.22 MBPS 5.21 MBPS 63.49 MBPS 8.11 MBPS
- 9. (USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES) INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS, ACCORDING TO THE FOLLOWING PERCENTAGES: Internet Browsers
- 10. 150K 210K (Search engine preferences of Internet users vary, with the percentages as follows: Search Engines Market Share Google 97.7% Yahoo 0.29% Bing 1.6% DuckDuckGo 0.04% Yandex 0.03% other 0.35%
- 12. TOP 10 Apple Store Apps(Downloads/Revenue)
- 13. TOP 10 Play Store Apps(Downloads/Revenue)
- 14. Listening To digital Radio Stations 27% Learning Objectives Digital Broadcast Listening To Podcasts 17% Listening To Digital Music 60% Listening To Audio Books 12.5% once a month once a week once a month Most recent statistics
- 15. DIGITAL FINANCIAL SERVICES Most important wallet services Send & Receive money to & from any wallet (P2P). Cash in & out through agents and ATMs. Account value load (AVL) through cards and bank accounts. Bill payments, Mobile balance recharge, paying for services and donations. Purchase (P2M) through websites, online applications and in-stores via QR Code & R2P Issuing a virtual card number (VCN) for Internet purchases. Receiving international remittances through the mobile wallet.
- 17. AI MARKET USERS AI TOOLS AI MARKET SIZE
- 19. SOCIAL MEDIA PLATFORMS STATE (PLATFORM UTILIZATION ON A MONTHLY BASIS) 74.67% 8.49% 0.75% 5.97% 1.65% 8.22%
- 20. SOCIAL MEDIA PLATFORMS USERS Facebook Instagram
- 21. SOCIAL MEDIA PLATFORMS USERS Messenger Linkedin
- 22. TOP USED SOCIAL MEDIA WEBSITES yearly bases
- 23. TOP Apple Store Social Apps(Rank) = FREE Paid
- 24. TOP Google Store Social Apps(Rank) = FREE Paid
- 27. Top 10 industries (Market Size View) EGYPT industries (Traffic/Traffic Changes)
- 29. MASS MEDIA INDUSTRY OVERVIEW TOP USED KEYWORDS SHARE OF VISITS
- 30. MASS MEDIA WEBSITES (MARKET SHARE BY CHANNEL)
- 31. TOP 10 MASS MEDIA WEBSITES IN EGYPT
- 32. MASS MEDIA MARKET AUDIENCE
- 34. MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY MASS MEDIA MARKET AUDIENCE MARKET VS. SOCIAL MEDIA
- 35. MASS MEDIA MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS communication Top communication keywords Daily Basis
- 36. TOP 10 GOOGLE PLAY STORE APPS Social Networking Top social networking keywords Daily Basis
- 37. TOP 10 APPLE STORE APPS Social Networking
- 38. Top social networking keywords (iPhone) Top social networking keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 39. NEWS INDUSTRY
- 40. NEWS INDUSTRY OVERVIEW TOP SEARCHED KEYWORDS SHARE OF VISITS
- 41. NEWS WEBSITES (MARKET SHARE BY CHANNEL)
- 42. TOP 10 NEWS WEBSITES IN EGYPT
- 44. MARKET VS. SELECTED TRENDS
- 45. MARKET VS. SOCIAL MEDIA
- 46. TOP 10 GOOGLE PLAY STORE APPS APPS Top keywords Daily Basis
- 47. TOP 10 APPLE STORE APPS Top Apps
- 48. Top News keywords (iPhone) Top News keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 49. TRAVEL
- 50. TOP KEYWORD RESEARCH SHARE OF VISITS TRAVEL INDUSTRY OVERVIEW
- 51. TRAVEL WEBSITES (MARKET SHARE BY CHANNEL)
- 52. TOP 10 TRAVEL WEBSITES IN EGYPT
- 54. MARKET VS. SELECTED TRENDS
- 55. MARKET VS. SOCIAL MEDIA
- 56. TRAVEL MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Daily Basis Top Apps Top keywords
- 57. TOP 10 APPLE STORE APPS Top Apps
- 58. Top keywords (iPhone) Top keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 60. SHARE OF VISITS ENTERTAINMENT INDUSTRY OVERVIEW TOP KEYWORD RESEARCH
- 61. ENTERTAINMENT WEBSITES (MARKET SHARE BY CHANNEL)
- 62. TOP 10 ENTERTAINMENT WEBSITES IN EGYPT
- 64. MARKET VS. TREND DOMAINS
- 65. MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY ENTERTAINMENT MARKET AUDIENCE MARKET VS. SOCIAL MEDIA
- 66. ENTERTAINMENT MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 67. TOP 10 APPLE STORE APPS Top Apps
- 68. Top Entertainment keywords (iPhone) Top Entertainment keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 69. FINANCE INDUSTRY
- 70. TOP KEYWORD RESEARCH FINANCE INDUSTRY OVERVIEW SHARE OF VISITS
- 71. FINANCE WEBSITES (MARKET SHARE BY CHANNEL)
- 72. TOP 10 FINANCE WEBSITES IN EGYPT
- 75. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY ENTERTAINMENT MARKET AUDIENCE
- 76. FINANCE MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS APPS KEYWORDS Daily Basis
- 77. TOP 10 APPLE STORE APPS Top Apps
- 78. Top Finance keywords (iPhone) Top Finance keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 79. Music Industry
- 80. MUSIC INDUSTRY OVERVIEW SHARE OF VISITS TOP KEYWORD RESEARCH
- 81. MUSIC WEBSITES (MARKET SHARE BY CHANNEL)
- 82. TOP 10 MUSIC WEBSITES IN EGYPT
- 84. MARKET VS. SELECTED TRENDS
- 85. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY MUSIC MARKET AUDIENCE
- 86. MUSIC MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 87. TOP 10 APPLE STORE APPS Top Apps
- 88. Top Music keywords (iPhone) Top Music keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 90. SHOPPING INDUSTRY OVERVIEW TOP KEYWORD RESEARCH SHARE OF VISITS
- 91. SHOPPING WEBSITES (MARKET SHARE BY CHANNEL)
- 92. TOP 10 SHOPPING WEBSITES IN EGYPT
- 95. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY SHOPPING MARKET AUDIENCE
- 96. SHOPPING APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords APPS Daily Basis
- 97. Top Apps TOP 10 APPLE STORE APPS
- 98. Top Shopping Apps (Free/Paid) (iPhone) TOP 10 APPLE STORE APPS Daily Basis Top shopping Apps (Free) (iPad)
- 100. FOOD AND DRINK INDUSTRY OVERVIEW SHARE OF VISITS TOP KEYWORD RESEARCH
- 101. FOOD AND DRINK WEBSITES (MARKET SHARE BY CHANNEL)
- 102. TOP 10 FOOD AND DRINK WEBSITES IN EGYPT
- 103. FOOD AND DRINK MARKET AUDIENCE
- 104. MARKET VS. SELECTED TRENDS
- 105. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY ENTERTAINMENT MARKET AUDIENCE
- 106. FOOD AND DRINK MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 107. TOP 10 APPLE STORE APPS Top Apps
- 108. Top Food And Drink keywords (iPhone) Top Food And Drink keywords (iPad) TOP 10 APPLE STORE APPS
- 109. AUTOMOTIVE INDUSTRY
- 110. AUTOMOTIVE INDUSTRY OVERVIEW SHARE OF VISITS TOP KEYWORD RESEARCH
- 111. AUTOMOTIVE WEBSITES (MARKET SHARE BY CHANNEL)
- 112. TOP 10 AUTOMOTIVE WEBSITES IN EGYPT
- 114. MARKET VS. SELECTED TRENDS
- 115. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY ENTERTAINMENT MARKET AUDIENCE
- 116. AUTOMOTIVE MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 117. TOP 10 APPLE STORE APPS Top Apps
- 118. SPORTS INDUSTRY
- 119. SPORTS INDUSTRY OVERVIEW SHARE OF VISITS TOP KEYWORD RESEARCH
- 120. SPORTS WEBSITES (MARKET SHARE BY CHANNEL)
- 121. TOP 10 SPORTS WEBSITES IN EGYPT
- 123. MARKET VS. SELECTED TRENDS
- 124. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY ENTERTAINMENT MARKET AUDIENCE
- 125. SPORTS MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top Keywords APPS Daily Basis
- 126. TOP 10 APPLE STORE APPS Top Apps
- 127. Top Sports keywords (iPhone) Top Sports keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 128. Resource