Medrara DIGITAL REPORT UAE 2024.pdf
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We Are Excited to Share Our Latest Digital Report - UAE 2024 As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain. 🔍 **Key Highlights:** - Detailed analysis of current market trends and consumer behaviors. - Data-driven insights into competitive strategies and industry benchmarks. - Forward-looking predictions to guide strategic planning and innovation. This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies. Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights. 📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
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Medrara DIGITAL REPORT UAE 2024.pdf
- 1. DIGITAL REPORT UNITED ARAB OF EMIRATES 2024 MEDRARA DIGITAL MARKETING SOLUTIONS
- 2. HELLO & WELCOME As part of our unwavering commitment to the Arab world, we are proud to present this report, which underscores our dedication to making a substantive and positive impact in this vibrant market. Our mission is to enhance the customer experience amidst the competitive landscape, aiming for unparalleled success. In the forthcoming period, our strategy centers on activating digital engagement and driving innovation in marketing practices. We are committed to forging robust strategic partnerships that not only align with our vision but also propel us toward our mutual goals. I extend my heartfelt gratitude to our team for their relentless effort and collective spirit. Together, we stand on the cusp of a promising future, filled with opportunities for growth and innovation. Let us continue to push boundaries, embrace challenges, and work collaboratively toward achieving our shared aspirations. I encourage feedback and suggestions from all stakeholders as we refine our strategies and move forward. Together, let's shape a future that reflects our highest ambitions and values. Shereen Badr Founder & CEO of Medrara Digital Marketing Agency
- 3. ABOUT US Medrara is a leading digital marketing solutions provider, specializing in creating exceptional digital experiences for brands. We navigate the ever-changing digital landscape with innovative strategies, helping businesses establish a strong online presence and achieve measurable results. Our tailored approach, based on understanding each brand's unique needs, ensures a customized strategy for success. At Medrara, we believe in the power of storytelling to help businesses thrive in the fast-paced digital environment, offering comprehensive services focused on growth
- 4. Introduction THROUGHOUT THE YEAR, THE UAE CONTINUES TO DIVERSIFY ITS ECONOMY AWAY FROM OIL BY ENGAGING IN A WIDE RANGE OF ACTIVITIES, SUCH AS EXPO 2020, AND SUPPORTING ARTIFICIAL INTELLIGENCE AND OTHER INITIATIVES THAT RESULT IN THE PROSPERITY OF SEVERAL INDUSTRIES, INCLUDING TOURISM, SHOPPING, AND TELECOMMUNICATIONS. ALTHOUGH THERE ARE CHALLENGES, INCLUDING REGIONAL CONFLICTS AND ECONOMIC DECISIONS SUCH AS RAISING INTEREST RATES AND IMPOSING NEW TAXES ON MULTINATIONAL COMPANIES, OTHER INDUSTRIES ARE AFFECTED. AS 99% OF THE POPULATION USES THE INTERNET, LET US EXAMINE THE IMPACT OF THIS ON THE DIGITAL WORLD IN THIS REPORT.
- 5. TOTAL POPULATION FEMALE USERS 2,933,285 MALE USERS 6,583,586 INTERNET USERS 99% Total Population vs. Internet Users 9,516,817
- 6. Objectives of using the internet
- 7. 38% 11% 11% s m a r t p h o n e s d e s k t o p s & l a p t o p s t a b l e t s g a m i n g c o n s o l e s s m a r t w a t c h e s t e l e v i s i o n s s m a r t h o m e e q u i p m e n t s v r h e a d s 0 20 40 60 80 100 SMARTPHONES 96.2% TABLETS DESKTOPS & LAPTOPS SMARTWATCHES 38% 60.52% GAMING CONSOLES TELEVISIONS SMARTHOME EQUIPMENTS VR HEADS 20.7% 38.6% 17.7% 13.5% 8.2% Devices Used
- 8. SMARTPHONES DOWNLOAD SPEED ANNUALIZED SPEED INCREASE ANNUALIZED SPEED INCREASE FIXED INTERNET DOWNLOAD SPEED 161.15 MB/S + 2.3% + 80.1% 207.41 MB/S Internet Speed
- 9. (USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES) INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS, ACCORDING TO THE FOLLOWING PERCENTAGES: Internet browsers
- 10. (Search engine preferences of Internet users vary, with the percentages as follows: 150K 95.78% 3.09% 0.43% 0.70% Search Engines market share
- 12. Top 10 APP Store Digital Apps (Downloads/Revenue)
- 13. Top 10 Google Play Store Digital Apps (Downloads/Revenue)
- 14. Listening To digital Radio Stations 26.3% Learning Objectives Digital Broadcast Listening To Podcasts 21.4% Listening To Digital Music 36.5% Listening To Audio Books 17.7%
- 15. DIGITAL FINANCIAL SERVICES USE OF MOBILE PAYMENT SERVICES (E.G. APPLE PAY, SAMSUNG PAY .. ETC.) DIGITAL CURRENCY OWNERSHIP (ANY TYPE OF CRYPTOCURRENCY) USE OF: DIGITAL BANKING SERVICES – INVESTMENT – INSURANCE OR DIGITAL APPS 30% 24.3% 19.6%
- 16. GENERATIVE AI- SUPPORTED SEARCH OF UAE’S GOVERNMENT UNIFIED DIGITAL PLATFORM U.AE 60,000 98.5% searched by Generative AI- supported version percentage of customer satisfaction on the AI- supported version of U.ae. AI MARKET
- 18. ADVERTISING ON SOCIAL MEDIA
- 19. TOP USED PLATFORMS (PLATFORM UTILIZATION ON A MONTHLY BASIS) 79.9% 78.7% 55% 48.1% 67.4% 74.4% 63.2% 41.2% 31.9% 24.9% 44.5%
- 20. SOCIAL MEDIA PLATFORMS USERS Facebook Instagram
- 21. SOCIAL MEDIA PLATFORMS USERS Messenger Linkedin
- 22. TOP USED SOCIAL MEDIA WEBSITES
- 23. TOP Apple Store Social Apps(Rank) FREE Paid
- 24. TOP Google Store Social Apps(Rank) = FREE Paid
- 27. UAE industries (Traffic/Traffic Changes) Top 10 industries (Market Size View) ESTATE ESTATE
- 29. MASS MEDIA INDUSTRY OVERVIEW TOP USED KEYWORDS SHARE OF VISITS
- 30. MASS MEDIA WEBSITES (MARKET SHARE BY CHANNEL)
- 31. TOP 10 MASS MEDIA WEBSITES IN UAE
- 32. MASS MEDIA MARKET AUDIENCE
- 33. MARKET VS. SOCIAL MEDIA SOCIAL MEDIA DISTRIBUTION STRATEGY
- 34. MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY MASS MEDIA MARKET AUDIENCE MARKET VS. SOCIAL MEDIA
- 35. MASS MEDIA MOBILE APPLICATIONS top communication keywords TOP 10 GOOGLE PLAY STORE APPS communication Daily Basis
- 36. Social Networking TOP 10 GOOGLE PLAY STORE APPS Top Social Networking Keywords Daily Basis
- 37. TOP 10 APPLE STORE APPS Social Networking
- 38. Top social networking keywords (iPhone) Top social networking keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 40. TOP KEYWORD RESEARCH SHOPPING INDUSTRY OVERVIEW
- 41. SHOPPING WEBSITES (MARKET SHARE BY CHANNEL)
- 42. TOP 10 SHOPPING WEBSITES IN UAE
- 44. MARKET VS. SELECTED TRENDS
- 45. MARKET VS. SOCIAL MEDIA
- 46. TOP 10 GOOGLE PLAY STORE APPS APPS Top keywords Daily Basis
- 47. TOP 10 APPLE STORE APPS Top Apps
- 48. Top Shopping keywords (iPhone) Top Shopping keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 49. TRAVEL
- 50. TOP KEYWORD RESEARCH SHARE OF VISITS TRAVEL INDUSTRY OVERVIEW
- 51. TRAVEL WEBSITES (MARKET SHARE BY CHANNEL)
- 52. TOP 10 TRAVEL WEBSITES IN UAE
- 54. MARKET VS. SELECTED TRENDS
- 55. MARKET VS. SOCIAL MEDIA
- 56. TRAVEL MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Daily Basis Top Apps Top keywords
- 57. TOP 10 APPLE STORE APPS Top Apps
- 58. Top Travel keywords (iPhone) Top Travel keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 60. SHARE OF VISITS TOP KEYWORD RESEARCH ENTERTAINMENT INDUSTRY OVERVIEW
- 61. ENTERTAINMENT WEBSITES (MARKET SHARE BY CHANNEL)
- 62. TOP 10 ENTERTAINMENT WEBSITES IN UAE
- 64. MARKET VS. TREND DOMAINS SOCIAL MEDIA DISTRIBUTION STRATEGY TRAFFIC GENERATION STRATEGY
- 65. MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY ENTERTAINMENT MARKET AUDIENCE MARKET VS. SOCIAL MEDIA
- 66. ENTERTAINMENT MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 67. TOP 10 APPLE STORE APPS Top Apps
- 68. Top Entertainment keywords (iPhone) Top Entertainment keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 69. FINANCE INDUSTRY
- 70. TOP KEYWORD RESEARCH FINANCE INDUSTRY OVERVIEW SHARE OF VISITS
- 71. FINANCE WEBSITES (MARKET SHARE BY CHANNEL)
- 72. TOP 10 FINANCE WEBSITES IN UAE
- 75. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY FINANCE MARKET AUDIENCE
- 76. FINANCE MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS APPS KEYWORDS Daily Basis
- 77. TOP 10 APPLE STORE APPS Top Apps
- 78. Top Finance keywords (iPhone) Top Finance keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 80. TELECOMMUNICATION INDUSTRY OVERVIEW SHARE OF VISITS
- 81. TELECOMMUNICATION WEBSITES (MARKET SHARE BY CHANNEL)
- 82. TOP 10 TELECOMMUNICATION WEBSITES IN UAE
- 84. MARKET VS. SELECTED TRENDS
- 85. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY TELECOMMUNICATION MARKET AUDIENCE
- 86. TELECOMMUNICATION MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 87. TOP 10 APPLE STORE APPS Top Apps
- 88. Top Telecommunications keywords (iPhone) Top Telecommunications keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 90. REAL ESTATE INDUSTRY OVERVIEW TOP KEYWORD RESEARCH
- 91. REAL ESTATE WEBSITES (MARKET SHARE BY CHANNEL)
- 92. TOP 10 REAL ESTATE WEBSITES IN UAE
- 93. REAL ESTATE MARKET AUDIENCE
- 95. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY REAL ESTATE MARKET AUDIENCE
- 96. REAL ESTATE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords APPS Daily Basis
- 97. Top Apps TOP 10 APPLE STORE APPS
- 98. Top Real Estate Apps (Free/Paid) (iPhone) TOP 10 APPLE STORE APPS Daily Basis Top Real Estate Apps (Free) (iPad)
- 100. FOOD AND DRINK INDUSTRY OVERVIEW SHARE OF VISITS TOP KEYWORD RESEARCH
- 101. FOOD AND DRINK WEBSITES (MARKET SHARE BY CHANNEL)
- 102. TOP 10 FOOD AND DRINK WEBSITES IN UAE
- 103. FOOD AND DRINK MARKET AUDIENCE
- 104. MARKET VS. SELECTED TRENDS
- 105. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY FOOD AND DRINK MARKET AUDIENCE
- 106. FOOD AND DRINK MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 107. TOP 10 APPLE STORE APPS Top Apps
- 108. Top Food And Drink keywords (iPhone) Top Food And Drink keywords (iPad) TOP 10 APPLE STORE APPS
- 109. AUTOMOTIVE INDUSTRY
- 110. AUTOMOTIVE INDUSTRY OVERVIEW SHARE OF VISITS TOP KEYWORD RESEARCH
- 111. AUTOMOTIVE WEBSITES (MARKET SHARE BY CHANNEL)
- 112. TOP 10 AUTOMOTIVE WEBSITES IN UAE
- 114. MARKET VS. SELECTED TRENDS
- 115. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY AUTOMOTIVE MARKET AUDIENCE
- 116. AUTOMOTIVE MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top keywords Top apps Daily Basis
- 117. TOP 10 APPLE STORE APPS Top Apps
- 118. SPORTS INDUSTRY
- 119. SPORTS INDUSTRY OVERVIEW SHARE OF VISITS TOP KEYWORD RESEARCH
- 120. SPORTS WEBSITES (MARKET SHARE BY CHANNEL)
- 121. TOP 10 SPORTS WEBSITES IN UAE
- 123. MARKET VS. SELECTED TRENDS
- 124. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS USED BY SPORTS MARKET AUDIENCE
- 125. SPORTS MOBILE APPLICATIONS TOP 10 GOOGLE PLAY STORE APPS Top Keywords APPS Daily Basis
- 126. TOP 10 APPLE STORE APPS Top Apps
- 127. Top Sports keywords (iPhone) Top Sports keywords (iPad) TOP 10 APPLE STORE APPS Daily Basis
- 128. Resource
- 129. https://medrara.io/ Hello@medrara.io UAE: +971561513258 CONTACT US United Arab Emirates