A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
Top Strategies to Boost Brand Awareness and Drive High-Quality Traffic.jackharlow3
Boosting brand awareness and driving high-quality traffic requires a multifaceted approach. By building an online community, participating in forums, and hosting Q&A sessions, you can engage directly with your audience. Creative campaigns, including contests, giveaways, limited-time offers, and viral marketing, generate excitement and attract new followers. Utilizing data analytics to track and adjust strategies ensures continuous improvement. Combining these efforts helps not only attract visitors but also convert them into loyal customers, ensuring long-term success. Implementing these strategies consistently will elevate your brand's visibility, engagement, and overall growth in a competitive market.
https://www.apexwebsoft.com/post/top-strategies-to-boost-brand-awareness-and-drive-high-quality-traffic
This document provides an overview of social media marketing strategies and best practices. It discusses how to think strategically about social media by developing clear brand and messaging strategies. It emphasizes creating engaging content, interacting with audiences, and measuring results. The key goals of social media marketing are to increase brand awareness, influence, web visits, customer engagement, and residual sales. Tools like Radian6, Hootsuite, and Facebook analytics can help track metrics like traffic, interactions, sales, and leads to optimize social media performance.
How to create engaging content for marketingDaniel Howard
The document discusses planning content marketing by mapping content to buyer personas and buying journeys. It emphasizes the importance of understanding audiences through developing buyer personas, which are fictional representations of customers created through research. Personas help define the types of content needed, tones and styles to use, topics to cover, and how content should be delivered. They uncover audiences' concerns, goals and preferences to create engaging content. The document provides guidance on conducting research and interviews to gather information to develop multidimensional personas in narrative form with details about backgrounds, goals, challenges, and preferences. Fleshed out personas can then be used to strategically plan content that resonates with specific buyer groups.
The definitive guide to engaging content marketing 141111Yubyeol Kim
This document provides an overview of content marketing and outlines a process for planning, creating, designing, publishing, and measuring content. It discusses defining buyer personas and mapping content to different stages in the buyer's journey. The planning section emphasizes developing personas, brainstorming content ideas, and creating an editorial calendar. Subsequent sections cover hiring teams, outlining content, designing for different channels, promotion strategies, and metrics. The overall document provides a framework to strategically develop and execute an effective content marketing program.
Niche marketing targets specific segments of the population with similar interests through focused marketing efforts. It allows companies to serve underserved groups and build brand loyalty. Effective niche marketing strategies include word-of-mouth campaigns like sponsoring events frequented by the target niche, endorsement deals with influencers in the niche to promote products, and consistent brand exposure through collateral placed where the niche engages. Simple ways to improve niche marketing include leveraging user-generated content to attract customers and give the niche what they want from the customer experience and product. Both online and offline marketing should be used as some niche markets prefer physical interactions. Niche marketing requires aligning all efforts and resources to a unique product that stands out to the targeted niche.
This document discusses the importance of branding and marketing for businesses. It states that branding builds loyal customers while marketing identifies customer needs. The document then provides tips for developing an effective marketing plan, including understanding your business, target market, and strengths/weaknesses. It suggests selecting multiple marketing strategies, setting goals, and tracking results. Specific strategies mentioned include advertising, public relations, websites, sales promotions, and customer loyalty programs. The key messages are that marketing is tactical while branding is strategic, and an effective marketing plan is essential for business success.
1. A promotion strategy refers to the plan and tactics implemented in a marketing plan to increase demand for a product or service. Promotional strategies are a vital part of the marketing mix and involve defining the target audience, budget, and plan of action.
2. Promotional strategies can be inbound (pull marketing) like content marketing, blogs and social media, or outbound (push marketing) like advertisements. They play key roles in building awareness, interest, demand and driving people to take action.
3. Examples of effective promotional strategies discussed in the document include content marketing, social media, email marketing, referrals, sponsoring events, influencer marketing, samples/coupons, refunds/rebates, and
Whether it's the wide availability of new technologies or the ever fluctuating economy, change is inevitable. It can feel overwhelming to any marketer trying to make the best, most effective choices for their organization. Every organization has limited resources, and choosing how to spend them is among the most important tasks facing arts marketers today.
In this workshop, Deborah Obalil, Principal at Obalil & Associates, will provide participants with the tools to practice 360 degree marketing, synchronizing all your efforts for greatest effect regardless if your budget is $5,000 or $500,000.
Are you eager to enhance your knowledge of marketing campaigns? Look no further! We have just published an insightful blog post that explores the fascinating world of marketing campaigns, their various types, and real-life examples of successful campaigns.
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This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
The document provides advice for startups on focusing their efforts, marketing effectively, and optimizing sales during an economic recession. It recommends that startups (1) focus on a small, targeted niche to succeed without needing many resources, as focusing allows avoiding direct competition with larger players; (2) leverage low-cost and targeted marketing strategies like building expertise in their niche and prioritizing customer satisfaction to continue attracting customers during a recession; and (3) experiment with pricing, sales strategies, and key metrics to optimize revenues and conversions.
This document provides information about marketing and public relations functions. It discusses topics such as market research, market analysis, marketing strategy, advertising, brand promotion, managing messages, positive publicity, spin, damage limitation, and lobbying.
For market research, it explains primary and secondary research methods like focus groups, interviews, and online questionnaires. It notes the importance of market research for understanding customer needs and maintaining competitiveness.
Market analysis involves analyzing strengths, weaknesses, opportunities, and threats from collected market research data. The goal is to determine a market's attractiveness now and in the future. Organizations evaluate evolving opportunities and threats relative to their own strengths and weaknesses.
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
What Are The Best Startegies For Social Media Marketing.docxDushantSingh5
The document discusses strategies for effective social media marketing. It begins by highlighting the importance and widespread use of social media marketing. It then discusses key aspects of a social media marketing strategy like defining goals, targeting audiences, and creating consistent, high-quality content. Specific strategy recommendations include creating personalized experiences for customers, developing an efficient content marketing plan, running contests and giveaways, and building a community around your brand. The document provides an overview of best practices for using social media successfully to meet business objectives.
Marketing Plan is extremely important for any business. Planning your advertising techniques, your social media presence, SWOT analysis and every other strategy is part of marketing plan. Go through the slides to know more.
This document provides an overview of Prudential Retirement's content marketing strategy. It discusses what content marketing is and its benefits over traditional marketing approaches. The document then outlines Prudential's content marketing objectives, including increasing awareness, thought leadership, and engagement. It also discusses targeting customer segments and creating buyer personas. Finally, it proposes initial content topics related to life stages and financial goals.
Push & Pull Strategy international MarketsAdil Suleman
The document discusses push and pull promotional strategies. A pull strategy involves motivating customers to seek out a brand through advertising, word of mouth, customer relationship management, and sales promotions. A push strategy takes the product directly to customers via trade shows, direct selling, negotiating with retailers, efficient supply chains, and point-of-sale displays. The document recommends using both strategies together for an effective marketing mix. It also discusses targeting global customers by researching their demographics and preferences to craft appropriate push and pull messages, and using different communication methods suited to each market.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
Integrated marketing communication presentationKinjalJain39
The document discusses integrated marketing communication (IMC). IMC is defined as a coordinated use of different promotional methods that are intended to reinforce each other to achieve marketing campaign objectives. The key components of IMC are advertising, personal selling, public relations, sales promotion, and direct marketing. The document also outlines the role, purpose and significance of adopting an IMC approach, including creating brand awareness, generating interest, increasing desire, and prompting actions among customers.
Similar to Fundamentals of Brand Selling & Growth Strategy for Creative.pdf (20)
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Digital marketing is essential for global reach, engagement, and growth.raqibmifysolutions
Digital advertising and marketing is crucial for businesses nowadays as it allows for centered, price-powerful advertising, reaching a worldwide target audience with measurable results. It complements brand visibility, purchaser engagement, and conversion fees thru numerous on-line channels consisting of social media, electronic mail, and engines like google, using business boom inside the virtual age.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
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Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
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Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Demystifying Attribution Reporting in Marketo MeasureGNW Consulting
Attribution in Marketo Measure can feel daunting without the right context and understanding.
This asset is intended to help demystify Attribution Reporting in Marketo Measure and simplify what could be complex.
The Power of Micro Influencers in Influencer Marketing.pptxInflyx
Micro Influencers: Tiny Titans of Social Media
With smaller, highly engaged followings, they bring authenticity and trust that larger influencers often lack. These creators specialize in niche content, making them perfect for targeted marketing. Their audiences see them as relatable and credible, leading to higher engagement and conversion rates. Brands benefit from their cost-effectiveness, as micro-influencers often collaborate for products rather than hefty fees. By partnering with micro-influencers, brands can achieve genuine connections and impactful results without breaking the bank.
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Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
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Email is a powerful medium for communicating with clients and prospects, but only when it makes it to the inbox.
Our approach to Deliverability in Marketo Engage has ensured that clients we work with are regularly seeing a 99% Deliverability rate across their Email sends.
This asset breaks down our exact approach and strategies to help achieve a consistently high deliverability.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
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Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
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Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
With over 56 million people on social media in the UK, it can be hard to stand out! There's more to your online presence than just posting and hoping. Building a powerful brand is key to getting results and being remembered.
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It's essential that you comprehend and put into practice on-page SEO in today's rapidly moving online market for your digital marketing prosperity.
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I'm a Digital Marketing Intern at The Sparks Foundation for GRIP, July 2024. This presentation is my Task 1 assignment: the LinkedIn Marketing Plan for The Sparks Foundation. It outlines our strategic approach to leveraging LinkedIn to enhance visibility, engage potential interns and partners, and showcase the impact of our programs. Explore our SWOT analysis, key objectives, target audience, effective strategies, and execution plan to see how we aim to revolutionize education through technology and innovation.
3. “Growth is the only evidence of life”
- John Henry Newman
4. Marketing for Creatives
Marketing for creatives is about Connecting. Sharing.
Explaining. Offering.
It’s about building lasting relationships with your audience;
with your clients, agents, managers etc.
You’re not screaming, “Buy my stuff!” at random strangers.
Instead you’re issuing an invitation to your tribe, your
audience, to the people you want to work with: “I made this
for you. Would you like to know more?”
It’s all about being creative and authentic, open and generous.
Finding, then communicating with people who are aligned
with what you do, and interested in finding out more.
Circa: 2016
6. “Be not afraid of growing slowly; be
afraid only of standing still.”
- Chinese Proverb
7. So What Is Growth Marketing?
Growth marketing a kind of marketing that uses data-driven methods to acquire and keep
customers, aiming to increase a company's poet’s client base and customer revenue.
It's like a puzzle that combines marketing, data analysis, and experimentation to make a
company poet grow faster.
➔ It follows a process and is strategic
➔ It’s not based on assumptions
➔ Growth without retention is no growth
➔ It’s good for you
8. Connecting with your audience strategically, with
data, in order to keep them engaged with your art
consistently enough to keep spending on it
In a nutshell..
9. What do you need?
Objectives
What do I want to
achieve with my
art? Sell it?
Perform on the
biggest stages?
Etc.
This determines
your messaging
and CTA
Audience
Who do I want to
reach with my
art? My friends,
Art
community,decis
ion makers, etc.
This determines
where your
messaging goes
Content
What version of
your art or things
related to it do you
want people to
experience?
This determines
what you’re putting
out there
D.A Tools
How have the
audience been
responding to my
content and how
does it affect my
goals
This determines
the previous
Channels
What version of
your art or things
related to it do you
want people to
experience?
This determines
what you’re putting
out there
Agility
10. GOALS &
OBJECTIVES
To start of your growth strategy, you need to
clearly define your goals & objectives. What you
want to achieve from your growth plays a big role
in determining how you facilitate said growth.
Your objectives to be SMART:
Specific, Measurable, Attainable, Realistic &
Time-Bound
They will also need to be reviewed periodically to
ensure that data from the market is in line.
11. Examples of Business Goals
➔ Drive more sales
➔ Grow brand awareness
➔ Expand market share
➔ Develop stronger relationships with
stakeholders
➔ Enter new markets or territories
➔ Reach new audiences or demographics
➔ Raise more revenue
➔ Secure funding
➔ Increase profits
Examples of SMART Objectives
➔ Our business needs 10,000 website visitors,
within the next 6-months from our inbound
marketing activities in order to achieve
revenue of $200,000 from inbound and
content marketing.
➔ We would like to increase the number of
inquiries that come from our marketing
communications efforts by 15% by the end of
October this year.
12. AUDIENCE
At the heart of growth marketing strategies is the
need to gain a deep understanding of target
audiences. Understanding the needs, desires, and
motivations of target audiences is paramount to
ensuring that businesses craft the right message
for the right audience.
By creating detailed buyer personas and
conducting thorough market research, marketers
can develop highly personalized campaigns that
resonate with their ideal customers. When
messages resonate with audiences on a more
personal level, this is likely to foster trust and
loyalty.
13. Finding your Audience
1. Analyze your customer base and carry out client interviews
2. Conduct market research and identify industry trends
3. Analyze competitors
4. Create personas
5. Define who your target audience isn’t
6. Continuously revise
14. CONTENT
Determining the aspect of your art you would
want to share with the world and which format it
would be in is very crucial to your strategy.
To keep your audience engaged, you’ll need to
create relevant content consistently. Content is
King, the more content, the more visibility.
Your content needs to be trendy, consistent,
relevant and even shared at the right time.
A simple challenge to build consistency is the
30-Day Stories Challenge.
15. Content Formats
● Blog posts
● Email
● E-books
● Social media posts
● Video content
● Podcasts
● Landing pages
● Images and photos
● Memes and GIFs
● Quizzes and surveys
● Polls and opinion pieces
● Live videos and stories
● User-generated content
● Audiobooks
16. CHANNELS
Also very key to the success of your strategy is
the choice of channel you want to share your
content through.
Our target audience + our goal + our content
should inform which channels to use and how to
use them.
It’s basically like picking where to place your shop
if you had a physical product. The wrong location
can significantly hinder your growth
18. DATA
DATA
DATA
One if the Key principles of growth marketing is
the analysis of data. to inform the
decision-making processes. By harnessing the
power of analytics tools and customer insights,
marketers can gain a deep understanding of
audience behavior, preferences, and pain points.
This data-driven approach enables them to tailor
their strategies and tactics for maximum impact.
With the right data, you know what to create,
where to distribute, who to engage even when to
do so. Growth marketing thrives on agility,
experimentation, and data-driven insights.
20. AGILITY
Growth marketing is synonymous with
experimentation. Marketers are encouraged to
test various hypotheses, strategies, and tactics
through rapid experimentation. By embracing a
fail-fast mentality, they can quickly identify what
works and what doesn’t, allowing for continuous
iteration and improvement.
Using tactics such as A/B testing with different
creatives, businesses can identify what resonates
with their audience and what approach they need
to refine accordingly.
21. Effective Strategies
Inbound Marketing
Inbound marketing focuses on attracting,
engaging, and delighting customers
through valuable, relevant content and
experiences. By creating blog posts,
videos, podcasts, and other content
assets that address the needs and pain
points of target audiences, businesses
can attract qualified leads to their website
and build trust and credibility over time.
Paid Advertising
Paid advertising allows businesses to
reach their target audience quickly and
effectively through platforms like Google
Ads, Facebook Ads, and LinkedIn Ads. By
targeting specific demographics,
interests, and behaviors, marketers can
deliver highly targeted ads to potential
customers at every stage of the buying
journey.
22. Remember…
➔ Have a clear goal in mind
➔ Be authentic
➔ You can’t do everything
➔ Make offers consistently
➔ Don’t be afraid to ask
➔ Connect, connect, connect
BE CREATIVE
& PROFITABLE