Cutting-Edge Digital Marketing: Latest Strategies and Channels for Success
Explore the cutting-edge strategies and channels in digital marketing with this detailed presentation by Muhammad Talha Rafiq. Designed for marketers, entrepreneurs, and business owners, this SlideShare delves into the various facets of digital marketing, offering practical insights and actionable tips to enhance your online presence and connect with your target audience effectively. Key Sections Covered: Introduction to Digital Marketing: Understand the fundamentals and importance of digital marketing in today’s business landscape. Digital Marketing Channels: Detailed exploration of key channels including SEO, SEM, email marketing, social media optimization (SMO), social media marketing (SMM), content marketing, affiliate marketing, and influencer marketing. SEO (Search Engine Optimization): Learn the techniques to improve your website’s ranking and drive organic traffic. SEM (Search Engine Marketing): Discover how to leverage paid advertising for instant visibility and traffic. Email Marketing: Strategies for crafting effective email campaigns that yield high ROI. Social Media Optimization (SMO) and Marketing (SMM): Best practices for optimizing and advertising on platforms like Facebook, Instagram, Twitter, and YouTube. Content Marketing: Creating and distributing valuable content to attract and retain your target audience. Affiliate Marketing: Understand the process of earning commissions by promoting other companies' products. Influencer Marketing: Leveraging influencers to boost your brand’s reach and credibility. Additional Insights: Copywriting vs. Content Writing: Differences and purposes of copywriting and content writing in digital marketing. Email Marketing Journey: Workflow for achieving maximum results from email campaigns. Real-World Examples: Case studies and examples to illustrate successful digital marketing strategies. Stay ahead of the curve by mastering these digital marketing techniques and elevating your brand’s online presence. This presentation is a valuable resource for anyone looking to thrive in the digital marketing arena.
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Cutting-Edge Digital Marketing: Latest Strategies and Channels for Success
- 1. DIGITAL MARKETING LATEST TECHNIQUE OF BRANDING & MARKETING TODAY MUHAMMAD TALHA RAFIQ
- 2. DIGITAL MARKETING • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising. • Any service/product that is marketed Digitally (Internet or Electronic Devices). • Only posting anything is not a Digital Marketing. • Digital Marketing is all about the Strategy, without strategy no one can do digital marketing.
- 3. Market the product ot service through these mediums on Digital Platforms. CHANNELS FOR DIGITAL MARKETING
- 4. DIGITAL MARKETING CHANNELS • SEO (Search Engine Optimization) • SEM (Search Engine Marketing) • Email Marketing • SMO (Social Media Optimization) • SMM (Social Media Marketing) • Content Marketing • Affiliate Marketing • Influencer Marketing • Mobile Marketing
- 5. SEO (Search Engine Optimization) • Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. • Process of making top ranking our website, fb page, insta handle, youtube or any other platform channel through keywords. • SEO takes some time to get it ranked because of organic result.
- 6. SEM (Search Engine Marketing) • Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. • SEM gives you the instant results because of Paid Campaign i.e inorganical results. • Source of constant Traffic on Website. • Flexiblity of running campaigns according to high time. • Requires some skill to run ads and beat the competitors.
- 7. EMAIL MARKETING • Email marketing is the act of sending a commercial message, typically to a group of people, using email. • The number of active email users is forcasted to reach 4.3 billion in 2023. • 293.6 billion emails were sent and recieved every day. • Average expected ROI is $42 for every $1 you spend on Email marketing. • Do not send mails to random people. • Do not sent only sale oriented mails.
- 8. EMAIL MARKETING JOURNEY This workflow is used in Email Marketing for maximum results.
- 9. SOCIAL MEDIA OPTIMIZATION (SMO) • Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. • Marketing efforts on Youtube, Facebook, Instagram, Twitter, Snapchat like platforms. • Mostly non paid campaigns. • Optimization of your profile, page or channel is most important. • Focus on Brand Image ie uniformity in all platforms of single Brand or Product. • Understanding of the algorithm of Social Media Platform, what is the importance of like, shares, comments. • Understanding the dynamic nature of Social Media.
- 10. SOCIAL MEDIA MARKETING (SMM) • Social media marketing (SMM) uses social networks like Facebook, Twitter, and Instagram to market products and services, engage with existing customers, and reach new ones. • Mostly Paid campaigns on Social Media. • Ads- Facebook ads, Instagram ads, Twitter ads (hyper targeted ads) • Content Understanding is required. • Advertising skill is required ie how to beat competitor within budget. • Campaign are run according to the objectives ie leads, brand awareness or sales. • SMM can target our audience according to our interests.
- 11. AFFILIATE MARKETING • Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. • The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. • Affiliate Marketing is a process of earning a comission by promoting other people (or company’s) product.
- 12. AFFILIATE NETWORKS & STANDALONE • Amazon • Aliexpress • Daraz • Alibaba • GoTo • Clickbank • Gomart • Bluehost • Wego
- 13. CONTENT MARKETING • Content marketing is a form of marketing focused on creating, distributing valuable, Relevant and consistent content to attract our targeted audience online. Types of Content Marketing • Blogging • Videos • Podcast • Infographics (Designs & Animations) • Emails • Visual Content (Designs) • Ebooks Distribution Channels • Websites • Youtube, Vimeo • Anchor.fm, Youtube • Pinterest, Youtube, FB, Insta • Mail chimp, active campaign • Facebook, Instagram, Twitter • Lead Magnets
- 14. WHAT IS COPY WRITING? • Copywriting is written content conveyed through online media and print materials. • This type of written material is often used to persuade a person or group as well as raise brand awareness. • Copy writing is the reason, why people buy something. • Examples can be taglines, headlines, captions etc • Where we find copywriting? In the caption of Facebook Ad. In the headline of Google Ad. On a Landing Page.
- 15. CONTENT WRITING VS COPY WRITING • Main Focus to bring traffic and retain the customers. • Adding value to the reader i.e inform and educate, sometimes to entertain. • Content writer informs. • Some forms of copywriting include: Blogs E-books Email newsletters How-to guides Magazine features Newspaper articles Webpages • Copy writing converts traffic into customers • Copy writing’s motive is to make higher sale through its headlines or taglines. • Copy writer sells. • Some forms of copywriting include: Brochures Billboards Email campaigns Landing pages Magazine advertisements Sales emails Social media posts Taglines
- 16. INFLUENCER MARKETING • Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. • It is not necessarily a celebrity, but micro influencers are also making their good way. Strategies for Influencer Marketing Must knowing of your audience. Influencer Identification and Selection Content and support to Influencer Monitor and Analysis