This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Industry leaders look for candidates that can learn from failure, have broad experience combined with a strong personality, and are able to build relationships and constantly recruit. They also seek people with traits like curiosity, optimism, empathy, adaptability, and a passion for solving problems. The ideal candidate demonstrates protecting the organization when faced with challenges and has an intangible combination of exceptional talent and fit for the role.
An overview of the most important AI capabilities in marketing, advertising and content creation. I made this presentation to inform, educate and inspire people in the creative industries to familiarise themselves with the incredible toolsets that are already here and in development. I also explain how generative Ai works explore some possible new roles and business models for agencies. Hope you enjoy it!
ProductTank HK #31 - Maximizing Product Ops Efficiency with Generative AIAmanda Lam
ProductTank Hong Kong #31 - Maximizing Product Ops Efficiency with Generative AI
by Mushroom Luk and Amanda Lam
In his presentation, Mushroom will share his secrets for using generative AI tools like ChatGPT and GitHub Copilot to generate code and streamline workflows. He'll also take you on a journey through the exciting new field of text-to-image AI generation, showing you how to turn text-based descriptions into stunning visual content.
Get ready to be spellbound by the power of generative AI technology, as Mushroom demonstrates how to use these tools to create real value for your organization. Don't miss this chance to learn from the data wizard himself!
In addition, Amanda will also share her experiences in using more generative AI tools such as Bing Chat, Google Bard, Dall-E, Bing Image Generator and MidJourney etc., to tackle real life product ops problems such as user story preparation, budget and timeline estimation, slide preparations etc. This session will be based on live demo and will be interactive with the audience.
About the speakers
Introducing Mushroom Luk, the data analyst who knows as much about programming as a fish knows about tightrope walking! He's found the ultimate cheat code in life: an AI sidekick that does all the heavy lifting.
Amanda Lam is a tech enthusiast and community activist. She organizes ProductTank Hong Kong, Women Techmakers Hong Kong and HKPUG events, and is a consistent host of the weekly Cantonese tech podcast, HKPUG Podcast.
This document outlines Seth Familian's presentation on working with big data. It discusses key concepts like what constitutes big data, popular tools for working with big data like Splunk and Segment, and techniques for building dashboards and inferring customer segments from large datasets. Specific examples are provided of automated data flows that extract, load, transform and analyze big data from various sources to generate insights and populate customized dashboards.
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
The document provides an overview of digital transformation and its impacts. It discusses how digital disruption is affecting various industries and the need for organizations to transform their business models, leadership, culture and ways of working to adapt. It emphasizes the importance of continuously scanning the environment, having a vision for the future, and developing a strategic roadmap to guide the transformation journey and build a future-proof organization.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
Amplitude Series C Deck (Abridged) August 2017Amplitude
This document summarizes Amplitude's Series C funding round from April 2017. It introduces the executive team which includes the CEO and Founder Spenser Skates who graduated from MIT and DRW. It then discusses how product drives business outcomes and how understanding complex user behavior is important for product teams to improve conversions and growth. It also notes that the $17B analytics industry lacks tools to solve tying user behavior to business outcomes in a fast, scalable way.
The document discusses designing teams and processes to adapt to changing needs. It recommends structuring teams so members can work within their competencies and across projects fluidly with clear roles and expectations. The design process should support the team and their work, and be flexible enough to change with team, organization, and project needs. An effective team culture builds an environment where members feel free to be themselves, voice opinions, and feel supported.
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
What are the best ways to use LinkedIn Recruiter to get you sourcing like a pro in no time?
The 5 steps this presentation covers:
1. The Importance of Your LinkedIn Profile – Personal Branding
2. Under-utilised Searching Techniques
3. Ensuring Your Job is Reaching the Right People
4. Business Development
5. LinkedIn Reporting
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Jim Lecinski presents on capturing the power of artificial intelligence in marketing. He argues that AI, through machine learning, has significant potential to build brands, drive growth, and gain competitive advantage. Lecinski outlines various marketing applications of AI, including insights, segmentation, targeting, personalization, and measurement. He proposes viewing AI as a "Marketer's Exosuit" to augment human capabilities. Lecinski also shares empirical evidence that AI adopters see effectiveness and efficiency gains. Finally, he introduces the AI Marketing Canvas as a roadmap with five stages of maturity for implementing AI.
In the fifth annual Millennial Survey, Deloitte uncovers what tomorrow’s leaders think of business today. With two-thirds of Millennials expressing a desire to leave their organization by 2020, businesses must adjust how they nurture loyalty among these young leaders. http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
This document discusses how data storytelling can help brand strategists. It provides seven examples of how data insights can be used to tell stories: 1) when the arithmetic reveals a new answer, 2) when a magic number becomes a pivot, 3) when asking new questions of the data provides different answers, 4) when search reveals how people really feel, 5) how data can shed light on subjective questions, 6) patterns that emerge from aggregated data, and 7) seeing business data through a marketing lens. The document advocates that strategists shift from optimizing at the end to inspiring at the beginning with data, which is evidence of human behavior. It provides various data examples and sources to illustrate data storytelling techniques.
AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
This document summarizes the services and accomplishments of an advertising agency called the Ideal Agency for a Brand over its 5 years in business. The agency has developed 17 systems of visual identification for popular brands and created 89 websites for federal companies. Notable projects include websites for political candidate Navalny and a real estate development company. The agency prides itself on taking a 5-step process for each project that includes research, solution development, production, and long-term support. It provides services including branding, website design, and print design.
This agency believes that traditional advertising still has value alongside digital advertising. They have experts who know how to leverage traditional advertising to promote brands. As end users of online media themselves, they can help take brands beyond current online capabilities to anticipate future online developments. They invite potential clients to contact them to discuss how their agency can help propel brands forward online.
Hello Monday — Confessions of a Digital AgencyJakob Kahlen
Hello Monday is a digital creative agency that presented confessions and lessons they've learned over the years. Some of their confessions included creative processes not always being fun, bad projects killing passion, and finding good employees being difficult. Their lessons focused on building a creative playground environment, choosing projects for the right reasons, having a company philosophy, and knowing when it's time to leave a project/client. They provided examples of their creative work for clients such as LEGO and MoMA.
Grape is a full-service digital agency founded in Russia in 2002 with 80 employees. It is ranked the 3rd largest interactive agency in Russia. Grape provides strategy, creative, production, social media, and education services. It prides itself on strong project management, sales efforts, and awards. Notable clients include [list of clients]. Grape aims to continue being the best while expanding its revenues, offices, and service offerings in the next few years.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Content analysis is a research technique used to objectively, systematically, and quantitatively analyze the manifest content of communications. It can be used to analyze any type of recorded media, such as text, images, or videos. There are two main types: conceptual analysis, which establishes the frequency of concepts, and relational analysis, which examines relationships between concepts. Content analysis is useful for reducing large amounts of unstructured data, identifying important aspects of content, and making inferences about messages, authors, and cultural contexts. While it provides an unobtrusive means of analysis, it can also be time-consuming and reductive when dealing with complex materials.
Nearly 3 million PowerPoint presentations are given each day in the US, but 95% fail to inspire, motivate, or move audiences. This is often because they lack a powerful point of view, story, or compelling "ask". The document promotes a company that helps clients unleash the power of their pitches through a six-step process combining storyboarding, custom design, and graphic integration to develop presentations with story and visual design. They work with clients in retail, media, automotive, and entertainment.
Creative Sponge is a marketing agency that prides itself on its proactive approach and innovative solutions. It works closely with clients as an extension of their marketing team, providing strategic guidance and expertise. The agency has a proven track record of delivering successful marketing campaigns across various industries, as shown by its growing client list and portfolio of work.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Covering everything from which social networks marketers (and teens) love and what drives engagement to how social media influences sales and why Facebook dominates, these numbers will influence your marketing strategy.
Content Methodology: A New Model for Content MarketingRebecca Lieb
For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you.
This presentation reveals why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise.
A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing.
Webinar presented on May 11, 2016 with Contently and the American Marketing Assn. (AMA)
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
NewsCred is a content marketing platform that helps brands simplify and scale their entire content marketing process. Content marketing is not just a tactic but a long-term strategy that can transform a business. It allows brands to grow traffic, engage audiences, and drive leads through sharing relevant content. However, many brands struggle to produce enough content. NewsCred recommends taking a big picture approach, creating content that scales across channels through a sustainable workflow and distribution strategy, and measuring ROI to make content marketing effective.
The document summarizes a webinar on content strategy for brands. It discusses the vision gap between brands' content strategies and reality, and how leadership, operations, and content systems can hinder scaling content. It also covers trends in content strategy like expanding content toolkits, analyzing content processes, measuring attention rather than just outputs, and how the rise of content could lead to "content shock" if brands don't adapt. The document advocates developing a taxonomy as a strategic asset to enable digital initiatives and help overcome challenges of personalization and publishing with the rise of the Internet of Things.
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.
Festival of marketing content marketing b2 b_giuseppe caltabiano v2Giuseppe Caltabiano
Content Marketing Strategy for B2B: A Guide in 10 Easy Steps outlines a 10 step process for developing an effective content marketing strategy for B2B businesses, including: 1) defining the case for change and gaining buy-in, 2) aligning the content marketing plan with business goals and brand, and 3) establishing an editorial process. Key aspects are defining audiences, mapping the buyer journey, creating a content production process, and prioritizing "big rocks" and "turkey slices" content. The goal is to distribute content across owned, earned, and paid channels to drive traffic and engagement.
Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
Celgene Patients Partners Webinar: Breaking Through the Clutter To Inform You...Hans Kaspersetz
This document summarizes a webinar presentation about using content marketing strategies to break through clutter and inform audiences. It discusses common challenges like limited budgets and reaching target audiences. It then outlines strategies for effective content marketing like creating long-form, in-depth content that answers user questions to rank highly in searches. It emphasizes focusing on relevance over keywords and readability. Finally, it suggests steps for organizations like aligning content and editorial missions with corporate goals and setting aligned KPIs and budgets.
Predicate | When Content Management Needs a Content StrategyBucket Holdings
1) Content strategy is becoming an important rising field that focuses on product development for content and sits at the intersection of content management and other disciplines like design.
2) Content strategy addresses longstanding problems with how content is managed on websites by taking a holistic lifecycle approach and establishing standards, processes and governance around content creation and publication.
3) Content strategy provides benefits for content management by ensuring content potential is realized through consistency, addressing organizational changes from new tools, and establishing measurement and long-term editorial planning.
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on creating buyer-focused content, leveraging influencers, measuring ROI, using nurture campaigns, and multi-touch campaigns across channels. Each summary highlights the content goals, metrics of effectiveness, and lessons learned from the campaign. Examples of successful campaigns included those from Microsoft, Lattice Engines, Glassdoor, and Trapit.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on buyer-focused content that is personalized and accessible across multiple platforms. Influencer campaigns that leveraged social media to reach prospects were also common. B2B marketers are increasingly focusing on measuring return on investment from campaigns. Nurture campaigns that influence buyers at all stages of the buying journey were also highlighted. Successful campaigns spanned multiple channels to reach different audiences like Millennials. The document profiles each of the 20 campaigns, providing details on their goals, metrics of effectiveness, and lessons learned.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
Repurposing existing content can help companies create new content more efficiently while maximizing their initial investment. There are two main ways to repurpose content - digging through archives to update and reuse older content, and transforming current materials like case studies into blogs, articles, social media posts, and other formats. Effective repurposing involves mapping business strategy to available content, identifying keywords, deciding on new formats, and creating a dissemination schedule across multiple channels to reinforce the brand.
Predicate | Our Capabilities: The Predicate Approach to Content StrategyBucket Holdings
This document provides an introduction and overview of content strategy. It discusses how content strategy has evolved from a body of knowledge to a full methodology. It outlines the typical components of a content strategy, including auditing existing content, developing a content plan and strategy, building content specifications and templates, and growing content over time through an editorial calendar, style guide, and ongoing development. The document emphasizes that content strategy is about planning for the effective creation, publication, and governance of content. It is meant to help organizations better manage their content and publishing efforts.
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Jessica Levin presented on content marketing strategies for businesses. She discussed how B2B marketers allocate about 26% of their budgets to content marketing and the biggest challenge is producing engaging content. Popular content marketing tactics include social media, articles, events, newsletters and case studies. Content marketing involves creating and sharing valuable information to attract and convert prospects into customers and customers into repeat buyers. An effective content marketing strategy requires determining goals, evaluating appropriate channels, and measuring results.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
Similar to Content Methodology: A Best Practices Report (Webinar) (20)
This document outlines the structure and rules for an interactive webinar gameshow hosted by Shane Snow. It will include 3 rounds of questions with contestants selected from the audience writing down their answers. There will also be info breaks and a final face-off round with audience voting to determine winners. The goal is to have fun while learning and developing as organizational development professionals during difficult times.
25 Quotes That Will Make You a Better Freelancercontently
We talk to a lot of smart people here at The Freelancer. Over the years, we've interviewed Pulitzer Prize winners, entrepreneurs, and even famous journalists like Glenn Greenwald.
So we decided to gather the 25 best quotes we could find—on topics ranging from writing, negotiation, and managing clients—and put them on a SlideShare for easy browsing. The hope is that freelancers of all levels will find the advice invaluable.
Facebook 101: How to Master the World's Most Powerful Advertising Platformcontently
Facebook can make or break any marketer's content efforts. That's why we're teaching you everything Facebook—its evolution into what it is today, what kinds of posts and ads work (and don't work) on Facebook, the platform's targeting and analytics features, and the future of Mark Zuckerberg's massively powerful creation.
How to Build an Effective Content Strategycontently
Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by step.
50 Quotes That'll Make You a Better Content Marketercontently
These 50 quotes from great thinkers, marketers, writers, CEOs, and more get us pumped to tell better stories every day. We're confident they'll do the same for you.
As content marketing continues to evolve, so too do the stats surrounding its practice.
These up-to-date stats will inform your content strategy, boost your audience engagement, help you measure and optimize for success, and much more.
Contently London Salon: 5 Steps to Building a Content Marketing Powerhousecontently
Everything you need to know to get started in content marketing—from getting the rest of your company on board to measuring and optimizing your advanced operation.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
It's essential that you comprehend and put into practice on-page SEO in today's rapidly moving online market for your digital marketing prosperity.
https://trendymktg.world/on-page-seo/
"Crafting Interactive Metaverse Games: Development Solutions"Donna Lenk
"At metaprolane, we offer tailored metaverse game development services that cater to your vision. Whether you're looking to build a virtual universe, integrate blockchain technology, or enhance user interaction, our experts are here to turn your ideas into reality."
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
How Social Media effect on business | eflotswethag283189
Social media platforms like Facebook, Instagram, and Twitter provide businesses with a global stage to promote their brand. By consistently sharing valuable content and engaging with users, businesses can increase their visibility and reach a broader audience. For instance, creative and consistent use of hashtags, trending topics, and social media campaigns can significantly boost brand recognition.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Do's and Don'ts: How to Pitch Your Press Release to JournalistsAggregage
Have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this webinar with Michelle Garrett, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
The Power of Micro Influencers in Influencer Marketing.pptxInflyx
Micro Influencers: Tiny Titans of Social Media
With smaller, highly engaged followings, they bring authenticity and trust that larger influencers often lack. These creators specialize in niche content, making them perfect for targeted marketing. Their audiences see them as relatable and credible, leading to higher engagement and conversion rates. Brands benefit from their cost-effectiveness, as micro-influencers often collaborate for products rather than hefty fees. By partnering with micro-influencers, brands can achieve genuine connections and impactful results without breaking the bank.
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6. 6
I.
Content Methodology:
A Definition
Content methodology is a process to continuously
improve the effectiveness of a company’s content
across the enterprise.
A content methodology exists when an organization
establishes specific, well-defined objectives and key
performance indicators (KPIs) for content marketing,
and embraces a culture of constantly learning and
iterating through each round of publishing.
7. 7
Content methodology focuses on
three key components:
Content Methodology: A Definition
connect
Engage with target
audiences in the channels
and media formats where
they spend time.
create
Create the most
effective content
possible based on
available data.
optimize
Consistently optimize the
content creation and
connection processes based
on performance against
clearly defined KPIs.
8. 8
II.
Why a Content Methodology
Is Needed
Seventy percent of marketers are planning on
creating more content this year than last.
Yet roughly two-thirds of marketers create
content without any documented strategy,
and over half don’t know what a successful
content program looks like.
9. 9
Without clear objectives,
measurement is irrelevant.
And it’s impossible to know
whether content has made
any impact whatsoever.
Why a Content Methodology Is Needed
10. 10Why a Content Methodology Is Needed
a.
An Increasingly Competitive
Content Landscape
To compete, organizations must adopt an
always-on approach to building relationships
with their audience—and improving those
relationships each day.
11. 11Why a Content Methodology Is Needed
Time spent with digital media:
• 49 percent increase over the last two years
• 90 percent increase on mobile
Organizations must understand:
• The digital spaces where their target audiences
consume content
• The content formats, topics, and contributors that
will resonate with those audiences
b.
Channel and Media Proliferation
12. 12Why a Content Methodology Is Needed
c.
Opportunities for
Continuous Improvement
Advancements in content marketing technology
now enable organizations to rapidly optimize their
content creation and distribution.
13. 13
III.
A Culture of Content
A culture of content creates a virtuous cycle in
which content powers all divisions of the enterprise,
which, in turn, power a brand’s storytelling efforts.
This virtuous circle is only possible when the
company works to build a culture that values and
evangelizes content.
14. 14A Culture of Content
A. Create a Common Purpose: Marriott M Live
This is a tool for everybody to use in the
building. It’s customer-first thinking.
DAVID BEEBE, MARRIOTT’S VICE PRESIDENT OF GLOBAL CREATIVE AND CONTENT MARKETING
”
15. 15A Culture of Content
At Electrolux, CMO MaryKay Kopf creates task forces of team
members from across departments and regions of the world to unite
around content.
B. Engage Senior Leadership: Electrolux
16. 16A Culture of Content
To rally content support, Chase crafted a system of governance
and standards, built a team of content creators, and established an
editorial board.
C. Establish Content Leadership and Governance: Chase
We needed to
prove that
content can
improve
marketing’s
effectiveness.
BRIAN BECKER,
CHASE’S HEAD OF CONTENT
”
17. 17A Culture of Content
The newsroom for Coca-Cola’s corporate online magazine,
Coca-Cola Journey, gathers weekly to evaluate content based
on a blended content score, and has a monthly call with
Coca-Cola’s 19 international markets, each of which has its own
version of the Journey site.
D. Foster Collaboration: Coca-Cola
18. 18A Culture of Content
E. Encourage Creativity and Risk-Taking: Marriott
We don’t want to see any ‘Welcome to
the JW Marriott, here’s your keycard,’ and
then a closeup of the logo. None of that.
DAVID BEEBE, MARRIOTT’S VICE PRESIDENT OF GLOBAL CREATIVE AND CONTENT MARKETING
”
20. 20Components of a Content Methodology
The Flywheel
One of the most important and innovative
mechanical advances is the flywheel, a device
used to store and conserve energy, and a
critical component of everything from the steam
locomotives of the early 1800s to NASA
spacecrafts today.
Remarkably powerful and efficient, the flywheel
needs an initial torque to push it forward and
get it going. Once in motion, it’s able to build and
store more and more energy through each
cycle, increasing its total output and effectiveness
over time.
21. 21Components of a Content Methodology
A.
Define objectives
and KPIs.
B.
Conduct audience
definition and
channel analysis.
C.
Identify market
opportunity.
D.
Evaluate internal
processes and
resources.
The Flywheel
22. 22Components of a Content Methodology
Without clear objectives and KPIs, content
success cannot be championed and a
content program cannot improve or evolve
over time.
Advanced organizations go beyond
standard industry metrics (pageviews,
leads, likes) and hone in on metrics that
measure relationship building and
match to larger business goals, such as
customer experience.
A. Define Objectives and KPIs
23. 23Components of a Content Methodology
Brand health: visitors, attention time, engagements, cost per
engagement
Revenue generation: product leads, sign-ups
A. Define Objectives and KPIs: Chase
24. 24Components of a Content Methodology
B. Define Audience and Key Channels
• Dreams of owning a home,
but unsure of whether it’s the
right time.
awareness
acquisition
consideration
FUNNEL STAGE EXAMPLESPAIN/PASSION POINTS
• Wants to buy a home, but
doesn’t know what to look for
in a mortgage.
• Has a home in mind and
ready to buy a mortgage,
but concerned about
specific features.
• “Top 10 Mistakes Newlyweds
Make”
• “How to Set a New Year’s
Resolution You’ll Achieve”
• “Flowchart: Should I Rent or
Buy?”
• “7 Signs You’re Ready to Buy a
Home”
• “How to Tell a Good Mortgage
from a Bad One”
• Mortgage calculator
• “5 Tricks for Saving on Your
Mortgage”
• iPad offer
• Employee mortgage pricing
• Mortgage brochure
Content breakdown by funnel:
25. 25Components of a Content Methodology
C. Identify Market Opportunity and Channel Strategy
“What kind of content should we create?” is a question that plagues most
organizations when trying to launch a content operation for the first time.
Those that are most successful follow a few key guidelines:
1
Find the white space in your market. Where are
opportunities? What are competitors doing—or
not doing—in their marketing initiatives? What
customer pain points can you help address?
Answers to these questions help identify content
opportunities.
2
Build up to a Big Idea. Regardless of content
type, all GE content corresponds to the brand
message around “Ecomagination.” IBM’s idea is
“Smarter Planet.” What’s the concept your brand,
product, company, and service can own and be
identified with?
3
Identify the intersection of topics your brand can
own—be it entertainment content, educational
and informative content, or utility content—and
what your audience seeks.
4
Develop a voice, tone, and perspective that’s
original. Even for a well-covered topic, determine
the areas in which you can add value. “Me-too”
content has little value. Avoid adding to the noise.
5
Use tools like BuzzSumo to discover what
content formats and lengths are shared the most,
and where they are shared. Define which topics
your audience discusses most. Identify which
strategies are working best for other publishers
and brands, and consider how to emulate them.
6 Identify keywords with the greatest search
volume but the lowest competition.
26. 26
Find the white space in your market
20%
6%
5%
69%
Competitor A
Competitior B
Competitor C
Competitior D
Share of Voice Across
Social Networks
37%
10% 10%
42%
Publisher A
Publisher B
Publisher C
Publisher D
Share of Voice Across
Social Networks
Components of a Content Methodology
27. 27
Build up a ‘Big Idea’/Mission
“We must challenge startup founders to push their
companies to become the business that would put
them out of business. To us, thought leadership is
about differentiation. We strive to share unique
perspectives and proprietary data to cut through the
echo-chamber of ‘business resources.’”
Components of a Content Methodology
28. 28
Identify the topics you can own and your
audience seeks
Number of Shares Across
Social Networks
Number of Pieces Produced
4%
14%
9%
25%
17%
10%
22%
Apps/Tech Solutions
Creativity
Entrepreneurs
Morning Routines
Procrastination
Well-being
Workspace/Environment
5%
8%
6%
11%
14%
8%
48%
Components of a Content Methodology
14K pieces of content analyzed
13.7M total shares
959 average shares per piece of content
29. 29
Number of Shares
Across Social Networks
Number of Pieces
Produced
26%
2%
67%
4%
7K pieces of content analyzed in the past year
643M total shares
90 average shares per content piece
34%
5%
50%
11%
Budgeting Tips
Mortgages
Personal Loans
Student Loans
Components of a Content Methodology
Identify the topics you can own and your
audience seeks
30. 30
Develop a voice, tone, and perspective
Conversational Optimistic Helpful Inspiring
• Transparent, honest, and authentic — never preachy or overly corporate.
• Always helpful and optimistic, never negative, judgmental, or irreverent.
• Clear and uncomplicated, but still conversational and compelling.
• Knowledgable, but nurturing and advice-driven.
• Innovative and cutting-edge; never contrived or repetitious.
Components of a Content Methodology
31. 31
Uncover formats and lengths shared most
13K pieces of content analyzed in the past year
93M total shares
6.43K average shares per content piece
AverageNumberofShares(YTD)
2,500
5,000
7,500
10,000
Content Format
'How' Post Video 'Why' Post List Infographic
9,000
7,293
9,203
6,439
7,725
Components of a Content Methodology
32. 32
Identify keywords with the greatest
search volume and lowest competition
Components of a Content Methodology
Volume of Organic
Search Keywords
Scotiabank
16k
Competitor B
5000
Competitor A
900
Competitor C
500
33. 33Components of a Content Methodology
D. Evaluate Existing Processes and Resources
34. 34Components of a Content Methodology
While Coca-Cola creates much of its brand-centric content in-house,
it also turns to freelancers (via Contently) to tell a wide range of
other stories.
D. Evaluate Existing Processes and Resources: Coca-Cola
We’ve really
tried to carve
out a beat
system with
our Contently
writers. It’s
nice to know
who we can
go to for
certain stories.
JAY MOYE, COCA-COLA
JOURNEY’S EDITOR-IN-CHIEF
”
35. 35
V.
Create a Content Plan
To get a content methodology into action,
organizations need to formulate a content plan
that will propel their initial publishing efforts.
This plan spans the first 90 days, and allows
an organization to track what works best and
to optimize accordingly.
38. 38Create a Content Plan
B. Content
A content creation plan should include:
• Content creation categories and subcategories
• The share of content production allocated to each
• The formats and frequency of that content
• Production budget allocated to each
39. 39Create a Content Plan
B. Content
In turn, this content should be spread across an editorial calendar.
40. 40Create a Content Plan
C. Channels
• A channel plan should detail
the way the content that an
organization produces will be
distributed across its owned
and paid properties.
• Public relations, corporate
communications, sales
enablement, and recruiting
can all be integrated to
outline how each department
can leverage content.
Content Hub
Guides, infographics, multi-source blog posts, interviews,
event coverage, videos
Social Media
• Activation across
channels where
audience spends
time (Twitter,
Facebook,
Snapchat,
LinkedIn, etc.)
• Combination of
link sharing and
native social
content
(Instagram,
Facebook video,
photos, etc.)
• Optimized for
impressions, clicks,
shares, referral
traffic, lead source,
etc., depending on
content goal
Email
• Top-performing
content featured
monthly, weekly, or
daily depending
on content
maturity and
frequency
Paid
Distribution
• Headline
distribution (A/B
test 10 to 15
headline and
image
combinations per
piece across
Outbrain,
Facebook,
LinkedIn, etc.)
• Paid promotion of
well-performing
native social
content
• Paid search and
display
41. 41Create a Content Plan
D. Contributors
Map out all content contributors, the topics and formats of the content they
create, and the rate they are paid.
42. 42Create a Content Plan
E. Workflow and Approval
Determine the flow of approval within your organization. As a best practice,
have a single content leader who has final approval over all content published.
44. 44Testing and Optimization
The 90-Day Test
As content is published, evaluate:
A.
The performance of content based on topic or
format.
B.
The channels on which readers engage with content
most deeply.
C.
The contributors delivering the strongest results.
45. 45Testing and Optimization
A. Content
As a best practice, compare:
Content production data (number of stories published) vs.
content performance data (KPIs).
46. 46Testing and Optimization
B. Channels
Examine which channels drive the greatest content results. Prioritize future
content distribution resources accordingly.
50. Thank you.
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