This document summarizes the key points from Carmine Gallo's book "The Storyteller's Secret". It discusses how storytelling can be used to inspire others and influence hearts and minds. The three keys to powerful storytelling are to: 1) Reframe the story you tell yourself, 2) Embrace and share your backstory of overcoming adversity, and 3) Dream in "moonshots" with ambitious visions. Great stories follow a three-act structure similar to popular movies. Mastering storytelling delivery requires practice, using illustrations, and unleashing the stories of others. Overall, the document advocates that sharing inspiring stories can change the world.
Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you!
For the one-page guide, go to www.coachbay.com/tools
12 Secrets of Making Every Presentation Fun, Engaging and EnjoyableSketchBubble
This document provides 12 tips for making presentations fun, engaging and enjoyable. The tips include keeping presentations short and to the point, opening with an interesting icebreaker, using humor, telling stories instead of just presenting facts, practicing delivery, moving around and using hand gestures, engaging the audience by relating concepts to everyday experiences, using stunning images, ending strongly, asking for audience interaction, and introducing yourself memorably.
This document provides tips from 31 experts on how to create an effective presentation. It discusses conducting research on the audience and topic, conceptualizing the presentation around a central message or story, structuring the content visually and in an outline, designing the presentation deck with visuals and formatting, and practicing the speech through multiple dry runs. The tips emphasize understanding the audience, defining the key takeaway, using storytelling principles, removing unnecessary content, and rehearsing frequently to improve delivery.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
This document provides tips and best practices for creating effective presentations using visuals such as shapes, colors, images, and fonts. It recommends starting with a bold cover slide to grab attention, using visuals to highlight key points and sustain audience interest, and ending with a clear call to action. The overall message is that presentations should be visually appealing and easy to understand in order to effectively engage the audience.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
How to Really Connect With Your Audience! It's not your slides! It's the value you bring to your audience.
Understand the ABC of really connecting with your audience. Without them, you are NOTHING!
5 tools for an awesome presentation-By Samid RazzakMd. Samid Razzak
Forget what you learned in Business schools. Here are 5 tips for an outstanding presentation from a TEDx Speaker. Make sure you remember each points and use it in your next presentation!
Sources: Flickr, Google, Presentation Panda
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
This document discusses how leaders can use stories to inspire and influence others. It provides 5 types of stories that leaders can tell: 1) Challenge stories to overcome obstacles, 2) Connecting stories to relate experiences, 3) Metaphoric stories to articulate concepts visually, 4) Visionary stories to sell grand dreams and influence change, and 5) Cautionary stories to avoid past mistakes. Each story type is explained and an example leader is given to illustrate how that type of story can be used and its impact. The document encourages leaders to incorporate purposeful storytelling in their communication.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
12 Resolutions for a Great Year at WorkO.C. Tanner
This document outlines 12 resolutions for having a great year at work in 2016. The resolutions include creating a goal game plan, communicating effectively, having weekly recognition, becoming a mentor, practicing great work skills like asking questions and improving diversity, empowering your own development, strengthening your team through bonding activities, being purpose-driven, appreciating daily efforts, celebrating special occasions, working on wellness through healthy behaviors, and making work more fun. The document is presented by O.C. Tanner, a company that helps organizations create great work environments through recognition and engagement.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In ...Carmine Gallo
In his new book, author and communications coach Carmine Gallo has told the phenomenal story of foursquare a location based system that is revolutionizing how businesses large and small can attract, engage and reward their customers. This show walks you through what foursquare is and how you can easily apply it to your marketing efforts.
How do great communicators communicate (Module 1)Sameer Mathur
The document discusses elements that make for compelling storytelling and effective communication. It provides examples of iconic speeches throughout history and analyzes aspects like physical involvement of audiences, symbolic elements, repetition of phrases and ideas, and linear versus circular narrative structures. Famous orators highlighted include Steve Jobs, Martin Luther King Jr., Jawaharlal Nehru, Richard Feynman, Margaret Thatcher and Evita Peron, analyzing elements of their speeches that resonated with audiences.
9 Communication Mistakes that Smart Communicators AvoidAkash Gautam
This document provides advice on effective communication, suggesting sharing inspiring stories rather than tragedies, avoiding drama and criticism, giving advice only when asked, focusing on good work over credit, and working hard to regain priority if being ignored instead of complaining. It encourages positive communication and earning attention through quality rather than seeking it or being a "villain."
This presentation discusses techniques for creating compelling presentations based on lessons from Steve Jobs' presentations. It recommends developing a messianic sense of purpose to inspire audiences. It also suggests simplifying presentations by eliminating clutter, using visuals over words, and revealing "holy shit" moments to make audiences feel something. The presentation is divided into three acts: create the story, deliver the experience, and refine and rehearse.
Presentation Skills - Presenting to a Group Ossama Motawae
This document provides guidance on preparing and delivering a group presentation. It discusses preparing the presentation by analyzing the audience, setting objectives, and developing visual aids. It also covers delivering the presentation, including structuring it with an introduction, body, and conclusion and dealing with podium panic. The presentation time should be divided among these three sections, with the body taking the majority of time to cover the main points through questions and visuals to engage the audience. Overall, the document offers a comprehensive overview of effectively planning and presenting to a group.
The document discusses 15 presentation strategies used by Steve Jobs that made him a masterful communicator. Some of the key strategies discussed include planning presentations visually by storyboarding ideas before creating slides, focusing on benefits to the audience rather than just products, selling an inspiring vision or dream to motivate the audience, using simple and clear language, sharing the stage with others to enhance the presentation, practicing extensively to achieve a polished delivery, and maintaining an engaging and fun demeanor.
Cheap food prices in the United States mask hidden costs that negatively impact society. Industrial agriculture receives billions in subsidies each year and externalizes environmental and health costs. True food prices would be significantly higher if the industry covered all costs itself without government assistance or ignoring external impacts.
4 great public speaking tips effective presentation skills trainingAkash Karia
4 great public speaking tips effective presentation skills training
http://www.CommunicationSkillsTips.com
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Akash Karia is a professional speaker who has trained thousands of people worldwide, from bankers in Hong Kong to yoga teachers in Thailand to senior executives in Dubai. He is an award-winning trainer who has been ranked as one of the Top 10 Speakers in Asia-Pacific. He is currently the Chief Commercial Officer of a multi-million dollar company in Tanzania, in which capacity he heads the sales, relations and marketing departments of the organization.
Akash writes books on public speaking and success, sharing proven tools and techniques for the price of a cup of coffee. What separates him from other authors is that his books are based on hundreds of hours of intensive scientific research. All these tools are delivered in a simple, easy-to-read, step-by-step format that you can implement immediately.
http://www.CommunicationSkillsTips.com
ould you benefit from having a world-class public speaking and presentation skills coach in your corner?
How would your career improve if you could learn how to speak powerfully and persuasively?
What would it be worth to you if you could learn the techniques to win key decision makers over to your way of thinking?
Akash Karia is a professional speaker who has taught presentation skills to thousands of people worldwide, from bankers in Hong Kong to yoga teachers in Thailand to senior executives in Dubai. He is an award-winner trainer, author of “Speak Like a Winner” and been ranked as one of the Top 10 Speakers in Asia-Pacific.
If you have an important presentation or speech coming up, or if you want to dramatically transform your presentation skills and become a powerfully persuasive speaker, then this is an investment that will pay off big dividends.
Fees start at $47 per hour
If you would like to have a professional coach help you become a powerfully persuasive speaker, the first step is to contact Akash via akash@AkashKaria.com with the Subject Line: Skype Coaching. Feel free to add him on Skype (Akash.Speaker).
http://www.CommunicationSkillsTips.com
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
Unit 1 introduction to business organisationManish Kumar
Any organization that fulfills itself through making a product or service is business. This presentation slides is apt for BBA I Semester students from Chaudhary Charan SIngh University
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
The document discusses how consumer expectations for retail experiences have increased in two major areas: the customer experience and continuous commerce. Consumers now expect seamless experiences between digital and physical retail touchpoints. They also expect easy access to commerce across browsing and buying journeys, including on social media platforms. The document argues that brands must leverage digital tools to provide frictionless customer experiences that meet consumers' heightened expectations for ease, simplicity, and the blurring of lines between offline and online retail.
This document provides guidance on developing effective presentation skills for managers. It discusses three key elements of great presentations: content, design, and delivery. For content, it recommends analyzing the audience, gathering relevant data, and creating an outline. For design, it emphasizes layout, consistency, and use of color. For delivery, it offers tips on voice, language, movement, and body language to engage the audience. The document also provides strategies for handling challenges like difficult participants or equipment failures.
10 Tips for Connecting with Your AudienceSketchBubble
This document provides 10 tips for connecting with an audience emotionally. The tips include knowing your audience and their emotions, building emotional themes in your points, selecting emotive words, telling stories, using humor, using figures of speech, injecting emotion into your voice, matching your body language to the emotional mood, and being honest. The overall message is that audiences respond best emotionally when presentations trigger feelings and use techniques like stories, humor, and body language to engage them.
Socialtelling - Storytelling para el Tercer Sector - Fundación Uno entre Cien...unoentrecienmil
This document discusses the power of storytelling for social causes and non-profits. It outlines 5 key elements of an effective social story: 1) the storyteller or narrator who leads a movement, 2) the princess or mission to be rescued, 3) the clear villain to be defeated, 4) the listener in the role of the hero, and 5) a magic object that empowers the hero to defeat the villain. It provides examples of organizations like UNICEF, Greenpeace, and Charity Water that have successfully framed their work in story form and outlines principles for engaging audiences and inspiring action through social storytelling.
How To Teach Informative Writing - Mrs. WinterS BlisTracy Clark
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email; 2) Complete a 10-minute order form with instructions, sources, and deadline; 3) Review bids from writers and select one; 4) Review the completed paper and authorize payment; 5) Request revisions until satisfied. It emphasizes original, high-quality work and refunds for plagiarism.
The document provides instructions for creating an account and submitting a request for writing assistance on the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
The document provides instructions on how to request and complete an assignment writing request on the HelpWriting.net website. It outlines a 5 step process: 1) Create an account with an email and password. 2) Complete a 10 minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the results. The service aims to match requests with qualified writers and stands by providing original, high-quality content or offering a refund.
Essay On Role Of Youth In Protecting EnvironmentAmanda Rose
The document provides instructions for seeking writing help from HelpWriting.net. It outlines a 5 step process: 1) Create an account with a password and email. 2) Complete a 10 minute order form providing instructions, sources, deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if pleased. 5) Request revisions until fully satisfied, with a refund option for plagiarism.
The document discusses the importance and power of storytelling. It argues that storytelling is a fundamental part of human nature and how the human brain processes information. Stories entertain, help rise above commodification, and are an effective way for media, businesses, and others to engage audiences. The document provides tips for crafting stories, including developing story trees that outline characters and their journeys over time to build drama. It emphasizes showing the humanity of people and avoiding jargon to create compelling narratives.
How To Write On Black Paper - Black And White Christmas Card And TagNicole Cochran
The document provides instructions for how to request and receive writing assistance from the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email; 2) Complete an order form with instructions, sources, and deadline; 3) Review bids from writers and select one; 4) Review the completed paper and authorize payment if satisfied; 5) Request revisions until fully satisfied, with a refund option for plagiarized work. The purpose is to help students get high-quality original content through this writing assistance service.
The document provides a 5-step process for requesting writing assistance from HelpWriting.net. The first step is to create an account with a password and email. The second step is to complete a 10-minute order form with instructions, sources, and deadline. The third step uses a bidding system where writers submit bids and the client chooses a writer. The fourth step allows the client to review the paper and request revisions. The fifth step notes that HelpWriting.net offers original, high-quality content and full refunds for plagiarized work.
everything I needed to know about innovation, I learned by drawing cartoonstomfishburne
I talk about cartooning as a metaphor for innovation. Launching a new product in a crowded marketplace has a lot in common with launching a cartoon. I cover the process of coming up with remarkable ideas and then sharing them with others so that the end result doesn't suffer the "death of a thousand cuts." Includes quotes from Bill Watterson and Matt Groening.
Do Urgent Essay Writing On Any Topic, Case Study, Research And SummaryHeather Dionne
The document provides instructions for submitting an assignment request to the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions until fully satisfied, with a refund offered for plagiarized work. The purpose is to outline the simple process for students to request writing assistance on any topic through the website.
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Writers will bid on the request and the client can choose a writer. 4) The client will receive a paper and can request revisions if needed. 5) HelpWriting.net promises original, high-quality content and refunds if work is plagiarized.
Here are a few key points about Churchill being a risk taker:
- Throughout his political career, Churchill took bold stances that went against the prevailing views of the time, such as warning about the rise of Hitler when others were appeasing Germany. This took political courage and risked damaging his reputation.
- As Prime Minister during World War 2, Churchill made risky military decisions like focusing resources on North Africa against Rommel instead of fortifying defenses in Southeast Asia. These gambles paid off but could have been disastrous if they failed.
- Churchill also took the risk of being open with the British people about the dire military situation during the darkest days of the war when many wanted reassurance. His honesty about the challenges
Norman Brodeur Famous Entrepreneurs Of All TimeNorman Brodeur
Today I'm sharing a list featuring of most famous entrepreneurs. From Oprah to Hans Christian Anderson, we're sharing these tales of past and present entrepreneurs who had to claw their way to the top.
For More :-http://www.normanbrodeur.com
COSPLAY COLONISTS: Rise of the Creative AudienceDave Cobb
Originally presented at Savannah College of Art & Design during the SATE conference on 10/4/13 (http://goo.gl/eYUywm), this talk explores the ways in which fans creatively express themselves through role-playing and user-generated experiences. Increasingly, fans are not content to merely consume the things they love, but desire to live out their fantasies in the real world, leading to intersections of audiences and destinations that have never before existed.
Similar to The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and Minds (17)
Trapbone Routing Plan created by Marcus Davis JrMarcusDavisJr1
This is a mock routing plan I made for musical artist Trapbone. The project was made while pursuing a music business bachelor's degree from Full Sail University.
Using Large Language Models in Public Services (Past Tense)
#smart_conference #Nile_University #IEEE #AI #LLM #NLP
The presentation explored the transformative potential of large language models (LLMs) in revolutionizing public service delivery. As artificial intelligence and natural language processing technologies advanced, LLMs offered unprecedented opportunities to streamline operations, enhance citizen engagement, and drive innovative solutions for pressing societal challenges.
This Presentations defines communication skills as the ability to exchange information via the use of language, both receptively and expressively. It examines several forms of communication based on organizational linkages and flow. Semantic concerns, emotional/psychological considerations, corporate policies, and personal attitudes can all operate as communication barriers. Effective communication is two-way, with active listening and feedback, and it is clear, concise, complete, concrete, respectful, and accurate. Good communication skills are essential for career success, dispute resolution, connection building, and increased productivity.
The goal of Meet Mack Monday Zoom meetings is to inform residents of township issues that impact them and to get feedback and comments from residents about such issues. This helps me keep better informed of residents’ concerns when I vote on the issues at Board of Supervisors meetings. This meeting focused on Anti Chick-fil-A “on” the Bypass Petition Update, Wawa Coming Soon – Will It Sell Beer/Wine 24/7? LI/O-LI District Overlay Problems: High Density Housing, More Traffic Congestion, Pedestrian Crosswalk Improvements – Why the Delays? Corners at Newtown “Garage Core” Apartments: Should We Amend JMZO to Allow This New Use in the Town Center District?, Pollinator Garden” in Roberts Ridge Park, Indoor Pickleball Club Proposed for Vacant Bed, Bath, and Beyond Site
PSUG 3 - 2024-07-15 - Splunk & AI with Philipp DriegerTomas Moser
Once in a life time opportunity for Prague Splunk User Group and Splunkers in Czechia and abroad. Join us to discover Splunk AI and Machine Learning (ML) capabilities in a rare session presented by Philipp Drieger, Global Principal Machine Learning Architect at Splunk. With AI hype all over the world these days this is a unique moment and a chance to bring together those already familiar with Splunk universal machine data platform but without any AI/ML knowledge or experience and seasoned or full time data scientists interested in Splunk and its AI/ML capabilities.
Part 1: Introduction to Splunk AI (45min)
Get to know Splunk AI first hand from Philipp, Global Principal Architect for Machine Learning at Splunk. He will share a easy to understand overview of Splunk's key AI components and also highlight some real world customer use cases.
Open Q&A
Part 2: Splunk AI demos and open AMA session (45min)
Join Philipp showing live demos including Splunk's Machine Learning Toolkit, the Splunk App for Data Science and Deep Learning and the latest Splunk AI Assistant.
Open AMA session: Ask Me Anything about Splunk AI
2. Carmine Gallo is a master
storyteller and two-time Wall
Street Journal bestselling author
of Talk Like TED and The
Presentation Secrets of Steve Jobs. His
techniques and ideas have
transformed leaders of admired
brands such as Pfizer, LinkedIn,
Intel, and Coca Cola, and his
transformational keynotes inspire
the world's most respected
b u s i n e s s l e a d e r s t o c r a f t
compelling stories behind their
own services, products and
brands. Gallo is a columnist for
Forbes.com and Entrepreneur.com
and heads Gallo Communications
in the San Francisco Bay Area.
13. “Telling a story is
one of the best
ways we have
of coming up
with new ideas.”
14. Branson is one of the 50 entrepreneurs,
business legends and TED speakers featured in
The Storyteller’s Secret.
Richard Branson
Steve Jobs
Sheryl Sandberg
Joel Osteen
Mark Burnett
Amy Cuddy
Howard Schultz
Barbara Corcoran
Malala
Elon Musk
Adam Braun
Bill Gates
Kat Cole
AirBnB
Gary Vaynerchuk
Darren Hardy
Martin Luther King Jr.
Giada De Laurentiis
Chris Hadfield
SAPPolly Wiessner
Kevin Gale
Chris Gardner
Carlin Flora
Albert Bandura
Sting
Tony Robbins
Peter Guber
Tom Hawker
Colleen McElroy
Oprah Winfrey
J.K. Rowling
John Mackay
Dan Levy
Bryan Stevenson
Adam Levine
Edward Hallowell Melinda Gates
Seth Combs
Kevin Spacey
Ken Robinson
Danny Meyer
Pope Francis
Charles Yim
Rich Guerra Jr. MD
Howard Leonhardt
Oliver Sacks
Kezia Fitzgerald Steve Wynn
Herb Kelleher
Nancy Frates
Winston Churchill
Barack Obama
Greg Abbott
Pooja Sankar
Sideways
John Lasseter
15. Each of them
has unlocked the
3 keys to telling a
story that moves
hearts and minds.
21. Billionaire Warren Buffett realized that
pitching his ideas was the ticket to success, but
he was terrified of public speaking. He took a
public speaking course and conquered his fear.
Today the course certificate is the only
‘diploma’ which hangs in his office.
22. Shark Tank investor Barbara Corcoran was
terrified of public speaking. She volunteered
to teach real estate to get over her fear. As
Corcoran’s confidence grew, so did her
business which she started with $1,000.
She later sold The Corcoran Group for
$70 million.
23. You cannot until you’re inspired
yourself. If you don’t in yourself
and your story, nobody else will.
believe
inspire
25. Harvard researcher
Amy Cuddy lost
confidence in her
abilities when she
sustained a brain
injury and her IQ
dropped 30 points.
26. The accident inspired Cuddy to
study ‘presence’ and how
confident people overcome self-
doubt. Cuddy shared her
personal story publicly for the
first time at TEDGlobal and
thought she had made a mistake
in doing so. Cuddy’s story,
however, is the second most
viewed TED talk of all time
which inspired her to write her
The New York Times
bestseller, Presence.
27. Starbucks CEO Howard Schultz often tells
the story of growing up in a Brooklyn housing
project and watching as his family struggled
after his father was injured on the job.
28. They had no health insurance and
found it difficult to make ends
meet. The story underpins Schultz’
initiatives such as offering health
insurance for all employees.
29. “The more uninspiring
your origins, the more
likely you are to use
your imagination and
invent worlds where
everything seems
possible.”
-Howard Schultz
30. If you’ve overcome adversity in your
life, in your career, in your business, it’s
important to share that story because we
are hardwired to love rags-to-riches
stories. And we love them because
we need to hear them. As humans we are
wired to find meaning in struggle.
34. He hung tee shirts
on a fence near the
beach and sold them
for $18 each.
35. His parlayed his skill for storytelling and his
passion for adventure sports into a reality
show called Survivor. Today mega-producer
Mark Burnett is responsible for some of the
most popular shows on television.
36. “My best skills have
always been storytelling
and pitching ideas. All
success begins with the
ability to sell something,
whether it’s a shirt or an
idea.”
– Mark Burnett
37. Stories of success over adversity ignite our inner fire
because struggle is a part of nature. Pearls, diamonds,
and award-winning wine are all products of struggle,
triumph over the elements. In the same way stories of
triumph over tension, success over adversity, inspire
the rest of us to be our best selves.
38. The
Story
Once upon a time…
Once upon a time there lived an unhappy young girl. Her mother was dead
and her father had married a widow with two daughters. Her stepmother
didn't like her one little bit. All her kind thoughts and loving touches were for
her own daughters. Nothing was too good for them - dresses, shoes, delicious
food, soft beds, and every home comfort. But, for the poor unhappy girl, there
was nothing at all. No dresses, only her stepsisters’ hand-me-downs. No lovely
dishes, nothing but scraps. No rest and no comfort. She had to work hard all
day. Only when evening came was she allowed to sit for a while by the fire,
near the cinders. That’s why everybody called her Cinderella.
Cinderella used to spend long hours all alone talking to the cat. The cat said,
“Miaow“, which really meant, “Cheer up! You have something neither of your
stepsisters has and that is beauty.” It was quite true. Cinderella, even dressed
in old rags, was a lovely girl. While her stepsisters, no matter how splendid
and elegant their clothes, were still clumsy, lumpy and ugly and always would
be.
One day, beautiful new dresses arrived at the house. A ball was to be held at
the palace and the stepsisters were getting ready to go. Cinderella didn't even
dare ask if she could go too. She knew very well what the answer would be:
“You? You're staying at home to wash the dishes, scrub the floors and turn
down the beds for your stepsisters.” They will come home tired and very
sleepy. Cinderella sighed, “Oh dear, I'm so unhappy!” and the cat murmured
“Miaow.” Cinderella could hardly believe her eyes.
46. Thanks to neuroscience we’ve learned
more about storytelling in the ten
years than we’ve known since humans
began painting on cave walls.
Once
upon
a time…
47. We now know what brain
chemicals make us pay attention
Cortisol
50. We know exactly which type of
stories trigger these chemicals, why
they work, and we can prove it
scientifically.
51. Story is everything and
good content making
is not a crap shoot. We
know how this works.
- Kevin Spacey, actor
52. 3-Act Structure
of Hit Movies
Nearly all
successful modern
movies follow the
hero’s journey in a
3-Act structure:
The Set-up,
The Confrontation
The Resolution.
53. 3 Act Structure
of Hit Movies
THE SET UP
(The hero’s world before the
adventure starts)
THE CONFLICT
(The hero’s world is turned
upside down)
THE RESOLUTION
(Hero’s world is transformed)
Inspiring stories in a
wide range of fields
follow a similar
template.
54. 1984
Steve Jobs Introduces
Macintosh
It is 1958. IBM passes up the chance
to buy a young, fledgling company
that has invented a new technology
called xerography. Two years later
Xerox is born. IBM has been kicking
themselves ever since. It is ten years
later. IBM dismisses the mini-
computer as too small to do serious
mini computing and unimportant to
their business…
ACT ONE:
THE SETUP
(The hero’s world before the adventure starts)
55. 1984
Steve Jobs Introduces
Macintosh
It is now 1984. It appears IBM wants
it all. Apple is perceived to be the only
hope to offer IBM a run for its money.
Dealers fear an IBM dominated and
controlled future. They are
increasingly turning back to Apple as
the only force that can ensure their
future freedom. IBM wants it all and
is aiming its guns to its last obstacle to
industry control. Apple.
ACT TWO:
THE CONFRONTATION
(The hero’s world is turned upside down)
56. 1984
Steve Jobs Introduces
Macintosh
ACT THREE:
THE RESOLUTION
(Hero conquers villain, but it’s not enough for
the hero to survive. The hero or the world must
be transformed)
Steve walks to the center of the
stage and unveils the ‘hero,’ the
first Macintosh. He pulls a floppy
disk from his pocket, inserts it into
the computer and let’s Macintosh
‘speak for itself.’ With the
introduction of Macintosh the
world will see why 1984 won’t be
like ‘1984.’
57. 1984
Steve Jobs Introduces
Macintosh
The Macintosh story played itself
out on stage just like a hit movie
complete with heroes, villains,
props, and surprises. Jobs tapped
film director Ridley Scott (who
directed The Martian) to create
the first Macintosh television ad.
Jobs even had a movie score, the
theme song from Chariots of Fire
playing in the background. Steve
Jobs was a great marketer
because he was great storyteller.
58. Malala Yousafzai
Nobel Prize Speech
In my paradise home, Swat, I
always loved learning and
discovering new things. We had a
thirst for education. We would sit
and learn and read together. We
loved to wear neat and tidy school
uniforms and we would sit there
with big dreams in our eyes.
ACT ONE:
THE SETUP
(The hero’s world before the adventure starts)
59. Malala Yousafzai
Nobel Prize Speech
But things did not remain the
same. When I was in Swat, which
was a place of tourism and beauty,
suddenly changed into a place of
terrorism. I was just ten when
more than 400 schools were
destroyed. Women were flogged.
People were killed. And our
beautiful dreams turned into
nightmares. Education went from
being a right to being a crime.
ACT TWO:
THE CONFRONTATION
(The hero’s world is turned upside down)
60. Malala Yousafzai
Nobel Prize Speech
The terrorists tried to stop us and
attacked me and my friends who
are here today, on our school bus
in 2012, but neither their ideas
nor their bullets could win.
We survived. And since that day,
our voices have grown louder and
louder. I tell my story, not because
it is unique, but because it is not.
It is the story of many girls.
ACT THREE:
THE RESOLUTION
(Hero conquers villain, but it’s not enough for
the hero to survive. The hero or the world must
be transformed)
61. There’s a difference between a story, a good
story and a transformative one that moves
hearts and minds. Tell transformative stories.
75. Technology giant SAP hired a ‘Chief Storytelling
Officer’ to help unleash the individual stories of its
65,000 salespeople.
76. “It’s false to say I’m the
only storyteller at SAP.
We’ve created tools to
allow everyone to be
storytellers.”
– Julie Roehm,
SVP StrategicRelationships and
Chief Storyteller, SAP
77. Storytellers influence one another to dream
bigger and move mountains. The end of one
story is the start of another.
79. Show me an inspiring
leader and I’ll show you a
storyteller who influenced
the way that leader sees
the world.