Chiara Aliotta

design branding web design storytelling marketing joomla web design and development typography uxdesign emotion identity emotional design uxstorytelling design thinking design process brand development graphic design history future community brand website personality typeface ux narrative narrative web visual visual storytelling design decisions design strategy art direction mobile apps functionality minimalism less is more simplicity greek allegory metaphors game design app design book design smashing book creativity process creativity workflow creativity psychology on the web psychology cognitive illusions confirmation bias linguistic fluency perceptual problem solving mental forcing illusion misdirection influence on the web robert cialdini principles of influence magician art of persuasion customer relationship management customer experience unforgettable brands compelling brands company branding company differentiation creative influence communication brands inspiration best practices web tools alice in wonderland storyteller tell stories learning from the past ancient romans open source community organization leadership open source font perception ux good design don norman principles cognitive everyday experience coca-cola penguin books images web gerd arntz jan tschichold karl gerstneir piet zwart print illustration graphic design foundamentals code and design debate development style guide fun involve memorable memory story traveling cms joomla brand customer coherence care clarity logo strategy web projects imaginary island agile workflow relationship developer vs designer journey type on screen readibility draw attention legibility emotion on web character