Amazon Prime Day 2024

What is Prime Day?

Amazon Prime Day is a giant two-day shopping event that's held exclusively for Prime members (though it's easy to sign up for a 30-day free trial so you can join in). The sale began in 2015 as a celebration of Amazon’s 20th anniversary, and it offers some of the deepest discounts of the year on a wide variety of products.

When is Prime Day?

Mark your calendars and ready your wish lists: Amazon Prime Day 2024 will be July 16 and July 17. 

However, some prices drop in the weeks leading up to the event, so you can actually score deals on great products (from brands like Dyson, Nike, Bose, La Roche-Posay, and more) right now. Keep scrolling to find SELF editor curations of the best early sales on skin care, sneakers, clothing, and household necessities.

What Prime Day deals can you expect in 2024?

The sale event offers low prices on everything from highly sought-after tech to clothing, furniture, and home appliances. We’re keeping an eye on all the fitness, beauty, kitchen, and wellness deals, including exercise equipment and accessories, sneakers, activewear, skin care, sex toys, protein powder, and more.

We’ll be updating this page with the latest Prime Day deals leading up to and during the event, so be sure to bookmark this page and check back.