Personal Information Processed

Purpose for Personal Information Processing

Personal details: your name; username or login details; password; areas or topics of interest; and photograph (if you or another user posts a photo on the Service).

Demographic information: gender; age/date of birth; nationality; salutation; job title, company information, education, work experience and other professional information; and language preferences.

Contact details: postal address; telephone and/or mobile number; email address; and your public social media handles or profile(s).

Employer details: where you interact with us in your capacity as an employee, the contact information of your employer (including name, address, telephone number and email address) to the extent relevant.

Provision of the Services to You: providing the Services to you from Ookla or its partners including (i) offering of contests, as well as chat areas, forums and communities, (ii) posting of your personal testimonial alongside other endorsements, (iii) display of your personal reviews of products or services, (iv) allowing you to search for other website members using information you may already know about that member such as username, full name or gamer profile and identify users matching that criteria, (v) management of your account, and (vi) customer support and relationship management;

Offering and Improving the Services: operating and managing the Services for you; providing personalized content to you; communicating and interacting with you via the Services; identifying issues with the Services and planning improvements to or creating new Services; and notifying you of changes to any of our Services;

Surveys: engaging with you for the purposes of obtaining your views on our Services;

Downdetector: Downdetector is offered on multiple devices, products and platforms. Downdetector collects data on outages of third party services, including anonymous reporting of outages directly to Downdetector, comments on Downdetector, social media posts regarding outages, and Other Information. Downdetector enables users to view the status of the third party services it tracks. Ookla licenses Downdetector data to its business customers.

Communications: communicating with you via any means (including via email, telephone, text message, social media, post or in person) regarding news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent where required.

Lead Generation: business-to-business lead generation in the provision of leads to customers to improve customer’s target marketing campaigns and services through different strategies. This includes generating leads through phone calls and email newsletter marketing to drive you to content, such as white papers and webinars, offered by Ookla, whereupon your contact information will be shared with our customer.

Marketing to Customers: We may market to current and prospective customers and their employees who have indicated an interest in doing business with, or have previously conducted business with, Ookla in order to further generate and promote our business. Such efforts include sending marketing emails or conducting phone calls to drive the purchase of advertising, Speedtest/Sensorly and Online Data licensing, lead generation and other business services offered by Ookla.

Commerce Offerings: using cookies to track your browsing history and the amount of money spent at a particular third party merchant’s site to offer coupons and other offers that are relevant to your shopping experience; offering of coupons via SMS messages if a mobile phone number is provided.

Consent records: records of any consents you may have given, together with the date and time, means of consent and any related information (e.g., the subject matter of the consent).

Communications: communicating with you via any means (including via email, telephone, text message, social media, post or in person) regarding news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent where required.

Lead Generation: business-to-business lead generation in the provision of leads to customers to improve customer’s target marketing campaigns and services through different strategies. This includes generating leads through phone calls and email newsletter marketing to drive you to content, such as white papers and webinars, offered by Ookla, whereupon your contact information will be shared with our customer.

Marketing to Customers: We may market to current and prospective customers and their employees who have indicated an interest in doing business with, or have previously conducted business with, Ookla in order to further generate and promote our business. Such efforts include sending marketing emails or conducting phone calls to drive the purchase of advertising, Speedtest/Sensorly and Online Data licensing, lead generation and other business services offered by Ookla.

Location information: location data that describes the precise geographic location of your device (“Precise Location Data”).

Other Information:

Non-precise information about the approximate physical location (for example, at the city or zip code level) of a user’s computer or device derived from the IP address of such computer or device (“GeoIP Data”).

Device identification (“ID”), which is a distinctive number associated with a smartphone or similar handheld device, but is different than a hardware serial number.

Internet Protocol (“IP”) address, which is a unique string of numbers automatically assigned to your device whenever you access the Internet.

Internet connection means, such as internet service provider (“ISP”), mobile operator, WiFi connection, service set identifier (“SSID”), International Mobile Subscriber Identity (“IMSI”) and International Mobile Equipment Identity (“IMEI”).

Device type, settings and software used.

Browsing history including the websites or other services you visited before and after interacting with the Services.

Advertising ID, which is a unique, user-resettable identification number for advertising associated with a device (e.g., iOS uses the Identifier for Advertising (or “IDFA”) and Android uses Google Advertising ID).

Information collected through the use of cookies, eTags, Javascript, pixel tags, device ID tracking, anonymous identifiers and other technologies, including information collected using such methods and technologies about (i) your visits to, and interaction and engagement with, the Services, content and ads on third party websites, applications, platforms and other media channels (“Channels”), and (ii) your interaction with emails including the content and ads therein (collectively, “Online Data”).

Log files, which may include IP addresses, browser type, ISP referring/exit pages, operating system, date/time stamps and/or clickstream data, including any clicks on customized links.

Web Beacons, which are electronic files that allow a website to count users who have visited that page or to access certain cookies.

Speedtest by Ookla and Sensorly: When conducting a test through Speedtest or Sensorly on any device or platform, we collect: (a) the test results; (b) non-precise information about the approximate physical location of your computer or device-derived from GeoIP Data and/or Precise Location Data (if your mobile device settings allow it); and (c) Other Information, including, but not limited to, the IP address, the ISP, college or organization that operates the network you test, and network, hardware and device identifiers such as your SSID or IMEI (if the test is conducted on a smartphone). If you install Speedtest or Sensorly on your smartphone or other mobile device, Ookla may collect your Precise Location Data, both while you are running a test and when the application is not actively in use but is running in the background on your device. If you install the Speedtest extension on your web browser, in addition to allowing you to run a test of your internet speed, the extension uses our Web Speed feature, which measures the load time for a particular website and allows you to measure how long it takes for a particular website to load. Through the Web Speed feature, we collect page load metrics for the websites you visit, including page URLs, load times, and GeoIP Data. Web Speed does analyze your IP address when you run a test to ascertain the approximate location of your device, but the IP addresses analyzed by Web Speed are not retained by Ookla and are deleted automatically after the test is completed. Note, however, that we also combine this information with recent Speedtest.

Speedtest by Ookla and Sensorly are offered on multiple devices, products and platforms, such as an extension on your web browser or as applications in certain products such as routers. They enable you to test the speed, latency and other primary network characteristics of your TCP/IP network connections and be provided with the results. Your Speedtest or Sensorly results may be used by Ookla to conduct analyses and prepare product enhancements, as well as to prepare market reports. Ookla licenses the Speedtest and Sensorly results, including any feedback you submit in connection therewith, to its business customers. Ookla also licenses the Speedtest and Sensorly applications to business customers who wish to have their end users test their own networks’ internet connectivity or, in the case of Speedtest, to test an end user’s connection(s) between a product and the Ookla network of servers.

Purchase and payment details: records of purchases and prices; invoice records; payment records; billing address; payment method; cardholder or account holder name; payment amount; and payment date.

Provision of the Services to You: providing the Services to you from Ookla or its partners including (i) offering of contests, as well as chat areas, forums and communities, (ii) posting of your personal testimonial alongside other endorsements, (iii) display of your personal reviews of products or services, (iv) allowing you to search for other website members using information you may already know about that member such as username, full name or gamer profile and identify users matching that criteria, (v) management of your account, and (vi) customer support and relationship management;

Offering and Improving the Services: operating and managing the Services for you; providing personalized content to you; communicating and interacting with you via the Services; identifying issues with the Services and planning improvements to or creating new Services; and notifying you of changes to any of our Services;

Advertising: providing advertising based on your interests and interactions with the Services and Channels, including using User Information to serve you advertisements on the Services and Channels, as well as licensing segments of User Information to third parties.

Audience Engagement: identification and development of audience engagement, advertising and promotional strategies on various platforms and channels, both within the Service and on Channels.

User Engagement and Purchases: tracking purchase traffic and activity across the Service and on Channels, including review of your browsing history (if available); provision of analytics and measurement of cost of traffic against money being made.

Commerce Offerings: using cookies to track your browsing history and the amount of money spent at a particular third party merchant’s site to offer coupons and other offers that are relevant to your shopping experience; offering of coupons via SMS messages if a mobile phone number is provided.

Views and opinions: any views and opinions that you or other users choose to send to us, including but not limited to feedback on third party services, or publicly post about us on social media platforms or in the Services, including on forums.

Provision of the Services to You: providing the Services to you from Ookla or its partners including (i) offering of contests, as well as chat areas, forums and communities, (ii) posting of your personal testimonial alongside other endorsements, (iii) display of your personal reviews of products or services, (iv) allowing you to search for other website members using information you may already know about that member such as username, full name or gamer profile and identify users matching that criteria, (v) management of your account, and (vi) customer support and relationship management;

Offering and Improving the Services: operating and managing the Services for you; providing personalized content to you; communicating and interacting with you via the Services; identifying issues with the Services and planning improvements to or creating new Services; and notifying you of changes to any of our Services;

Surveys: engaging with you for the purposes of obtaining your views on our Services;

Downdetector: Downdetector is offered on multiple devices, products and platforms. Downdetector collects data on outages of third party services, including anonymous reporting of outages directly to Downdetector, comments on Downdetector, social media posts regarding outages, and Other Information. Downdetector enables users to view the status of the third party services it tracks. Ookla licenses Downdetector data to its business customers.

All of the foregoing categories of personal information.

IT Administration: administration of Ookla’s information technology systems; network and device administration; network and device security; implementing data security and information systems policies; compliance audits in relation to internal policies; identification and mitigation of fraudulent activity; and compliance with legal requirements.

Security: electronic security measures (including monitoring of login records and access details) to help mitigate the risk of and provide the ability to identify and rectify a security incident.

Financial Management: general business and financial management purposes, including: economic, financial and administrative management; planning and reporting; personnel development; sales; accounting; finance; corporate audit; and compliance with legal requirements

Investigations: detecting, investigating and preventing breaches of policy, and criminal offences, in accordance with applicable law.

Legal Proceedings: establishing, exercising and defending legal rights.

Legal Compliance: Subject to applicable law, we reserve the right to release information concerning any user of Services when we have grounds to believe that the user is in violation of our Terms of Use or other published guidelines or has engaged in (or we have grounds to believe is engaging in) any illegal activity, and to release information in response to court and governmental orders, other requests from government entities, civil subpoenas, discovery requests and otherwise as required by law or regulatory obligations. We also may release information about users when we believe in good faith that such release is in the interest of protecting the rights, property, safety or security of Ookla, any of our users or the public, or to respond to an emergency.

处理的个人信息

个人信息处理目的

个人资料：您的名字、用户名或登录详细信息、密码、感兴趣的领域或主题，及照片（如果您或其他用户在服务上张贴照片）。

人口统计信息：性别、年龄/出生日期、国籍、称呼、职称、公司信息、教育背景、工作经历等专业信息，和语言偏好。

联系方式：邮寄地址、电话和/或手机号码、电子邮件地址，和您的公共社交媒体称谓或个人资料。

雇主详细信息：您以员工身份与我们互动时，您的雇主的联系信息（包括姓名、地址、电话号码和电子邮件地址）。

为您提供服务：Ookla 或其合作伙伴为您提供的服务包括：(i) 提供比赛，以及聊天室、论坛和社区，(ii) 发表您的个人证明及其他认可信息，(iii) 显示您对产品或服务的个人评论，(iv) 允许您使用您可能已经了解到的有关其他网站成员的信息（如用户名、全名或游戏玩家资料）搜索该网站成员，并识别符合该标准的用户，(v) 管理您的帐户，以及 (vi) 客户支持和关系管理。

提供和改进服务：为您运营和管理服务；为您提供个性化内容；通过服务与您沟通和互动；识别服务问题并规划改进或创建新服务；并通知您我们对服务作出的任何变更；

调查：与您取得联系，以获取您对我们服务的看法；

Downdetector：Downdetector 在多种设备、产品和平台上供应。Downdetector 收集有关第三方服务中断的数据，包括直接向 Downdetector 匿名报告停机，Downdetector 的评论，关于停机的社交媒体帖子以及其他信息。Downdetector 使用户能够查看其跟踪的第三方服务的状态。Ookla 将 Downdetector 数据许可授予其业务客户。

沟通：通过任何方式（包括通过电子邮件、电话、短信、社交媒体、邮寄或面谈）与您沟通有关您可能感兴趣的新增项目和其他信息，但要确保遵守适用法律；在适当情况下维护和更新您的联系信息；并在必要时事先获得您的同意。

潜在客户生成：企业对企业的潜在客户生成，为客户提供潜在客户，通过不同的策略改善客户的目标营销活动和服务。这包括通过电话和电子邮件通讯营销生成潜在客户，促使您了解内容，如由 Ookla 提供的白皮书和网络研讨会，因此您的联系信息将与我们的客户共享。

面向客户推广：我们可能会面向现有客户和潜在客户及其员工进行推广，从而进一步促成或推销我们的业务，此类客户明确表明有兴趣或曾与 Ookla 开展业务。这些工作包括发送营销电子邮件或致电来推动购买广告，授予 Speedtest/Sensorly 和在线数据许可，生成潜在客户以及 Ookla 提供的其他业务服务。

商业产品：使用 Cookie 跟踪您的浏览历史记录以及在特定第三方商家网站上花费的金额，以提供与您的购物体验相关的优惠券和其他优惠；如果提供移动电话号码，则通过短信提供优惠券。

同意记录：您所提供的任何同意的记录，以及日期和时间，同意方式和任何相关信息（例如，同意的主题）。

沟通：通过任何方式（包括通过电子邮件、电话、短信、社交媒体、邮寄或面谈）与您沟通有关您可能感兴趣的新增项目和其他信息，但要确保遵守适用法律；在适当情况下维护和更新您的联系信息；并在必要时事先获得您的同意。

潜在客户生成：企业对企业的潜在客户生成，为客户提供潜在客户，通过不同的策略改善客户的目标营销活动和服务。这包括通过电话和电子邮件通讯营销生成潜在客户，促使您了解内容，如由 Ookla 提供的白皮书和网络研讨会，因此您的联系信息将与我们的客户共享。

面向客户推广：我们可能会面向现有客户和潜在客户及其员工进行推广，从而进一步促成或推销我们的业务，此类客户明确表明有兴趣或曾与 Ookla 开展业务。这些工作包括发送营销电子邮件或致电来推动购买广告，授予 Speedtest/Sensorly 和在线数据许可，生成潜在客户以及 Ookla 提供的其他业务服务。

位置信息：描述设备精确地理位置的位置数据（“精确位置数据”）。

其他信息：

从用户计算机或设备的 IP 地址得出用户的计算机或设备的大致物理位置（例如，城市或邮政编码级别）的非精确信息（“GeoIP 数据”）。

设备标识（“ID”），这是与智能手机或类似的手持设备相关联的特定号码，但与硬件序列号不同。

互联网协议（“IP”）的地址，是您访问互联网时自动分配给您设备的唯一字符串。

网络连接装置，如互联网服务提供商（“ISP”）、移动运营商、无线网络连接、服务设定标识符（“SSID”）、国际移动用户识别码（“IMSI”）和国际移动设备识别码（“IMEI”）。

使用的设备类型、设置和软件。

浏览历史记录，包括您在与服务交互之前和之后访问过的网站或其他服务。

广告 ID，是与设备相关的，用于推广的用户可重置的唯一识别号码（例如，iOS 使用的广告标识符（即“IDFA”）和 Android 使用的 Google Advertising ID）。

通过使用 Cookie、eTag、Javascript、像素标签、设备 ID 跟踪、匿名标识符和其他技术收集的信息，包括使用此类方法和技术收集的以下信息：(i) 您对服务，及第三方网站、应用程序、平台和其他媒体渠道（“渠道”）上的内容及广告的访问、交互及参与，及 (ii) 通过电子邮件进行的互动，包括其中包含的内容和广告（统称“在线数据”）。

日志文件，可能包括 IP 地址、浏览器类型、ISP 推荐/退出页面、操作系统、日期/时间戳和/或点击流数据，包括对自定义链接的任何点击。

网络信标，是一种电子文件，允许网站统计访问该页面或访问某些 Cookie 的用户量。

Ookla 推出的 Speedtest 和 Sensorly：在任何设备或平台上通过 Speedtest 或 Sensorly 进行测试时，我们收集：(a) 测试结果，(b) 有关您的计算机或设备的大致物理位置的非精确信息 – 源自 GeoIP 数据和/或精确位置数据（如果您的移动设备设置允许），(c) 其他信息，包括但不限于操作您测试的网络的 IP 地址、ISP、学院或组织，以及您的 SSID 或 IMEI 等网络、硬件和设备标识符（如果在智能手机上进行测试）。如果您在智能手机或其他移动设备上安装 Speedtest 或 Sensorly，Ookla 可能会在您运行测试时以及当应用程序未在使用中但在设备的后台运行时收集您的精确位置数据。如果您在 Web 浏览器上安装 Speedtest 扩展程序，除了允许您对网络速度进行测试之外，扩展程序还使用我们的 Web Speed 功能，可测量特定网站的加载时间，并允许您测量加载特定网站所需的持续时间。通过 Web Speed 功能，我们收集您访问的网站的页面加载指标，包括页面 URL、加载时间和 GeoIP 数据。当您运行测试以确定设备的大致位置时，Web Speed 会分析您的 IP 地址，但 Ookla 不保留 Web Speed 分析的 IP 地址，并在测试完成后自动删除。但请注意，我们还将此信息与最新的 Speedtest 信息相结合。

由 Ookla 推出的 Speedtest 和 Sensorly 在多种设备、产品和平台上都有提供，如作为 Web 浏览器扩展或作为某些产品（如路由器）上的应用程序。他们可以测试速度、等待时间和您的 TCP/IP 网络连接的其他主要网络特性，并向您提供结果。Ookla 可以使用您的 Speedtest 或 Sensorly 结果进行分析并准备产品增强功能，以及准备市场报告。Ookla 将 Speedtest 和 Sensorly 结果以及您提交的任何相关反馈许可给其业务客户。Ookla 还将 Speedtest 和 Sensorly 应用程序授予其业务客户，此类用户的希望其最终用户测试他们自己的网络连接，或者在使用 Speedtest 的情况下，测试产品和 Ookla 服务器网络之间的最终用户连接。

购买和付款详情：购买和价格记录、发票记录、付款记录、账单地址、付款方法、持卡人或账户持有人姓名、支付金额和付款日期。

为您提供服务：Ookla 或其合作伙伴为您提供的服务包括：(i) 提供比赛，以及聊天室、论坛和社区，(ii) 发表您的个人证明及其他认可信息，(iii) 显示您对产品或服务的个人评论，(iv) 允许您使用您可能已经了解到的有关其他网站成员的信息（如用户名、全名或游戏玩家资料）搜索该网站成员，并识别符合该标准的用户，(v) 管理您的帐户，以及 (vi) 客户支持和关系管理。

提供和改进服务：为您运营和管理服务；为您提供个性化内容；通过服务与您沟通和互动；识别服务问题并规划改进或创建新服务；并通知您我们对服务作出的任何变更；

广告：根据您的兴趣以及与服务和渠道的互动提供广告，包括使用用户信息为您提供服务和渠道广告，以及授权第三方可使用部分用户信息。

受众参与度：在服务和渠道内的各种平台和渠道上确定和促进受众参与度、广告和促销策略。

用户参与和购买：跟踪服务和渠道上的购买流量和活动，包括审核您的浏览历史记录（如果有）；提供流量成本分析和衡量。

商业产品：使用 Cookie 跟踪您的浏览历史记录以及在特定第三方商家网站上花费的金额，以提供与您的购物体验相关的优惠券和其他优惠；如果提供移动电话号码，则通过短信提供优惠券。

观点和意见：您或其他用户选择发送给我们的任何观点和意见（包括但不限于对第三方服务的反馈），或在社交媒体平台或服务（包括论坛）上公开发布关于我们的观点和意见。

为您提供服务：Ookla 或其合作伙伴为您提供的服务包括：(i) 提供比赛，以及聊天室、论坛和社区，(ii) 发表您的个人证明及其他认可信息，(iii) 显示您对产品或服务的个人评论，(iv) 允许您使用您可能已经了解到的有关其他网站成员的信息（如用户名、全名或游戏玩家资料）搜索该网站成员，并识别符合该标准的用户，(v) 管理您的帐户，以及 (vi) 客户支持和关系管理。

提供和改进服务：为您运营和管理服务；为您提供个性化内容；通过服务与您沟通和互动；识别服务问题并规划改进或创建新服务；并通知您我们对服务作出的任何变更；

调查：与您取得联系，以获取您对我们服务的看法；

Downdetector：Downdetector 在多种设备、产品和平台上供应。Downdetector 收集有关第三方服务中断的数据，包括直接向 Downdetector 匿名报告停机，Downdetector 的评论，关于停机的社交媒体帖子以及其他信息。Downdetector 使用户能够查看其跟踪的第三方服务的状态。Ookla 将 Downdetector 数据许可授予其业务客户。

所有上述个人信息类别。

IT 管理：Ookla 的信息技术系统的管理；网络和设备管理；网络和设备安全；实施数据安全和信息系统政策；与内部政策相关的合规审计；识别和减少欺诈活动；并遵守法律要求。

安全性：电子安全措施（包括监控登录记录和访问详细信息），以帮助降低风险并提供识别和纠正安全事件的能力。

财务管理：一般业务和财务管理目的，包括：经济、财务和行政管理、规划和报告、人员发展、销售、会计、金融、公司审计，并遵守法律要求

调查：根据适用法律检测、调查和预防违反政策和刑事犯罪的行为。

法律诉讼：建立、行使和维护合法权利。

法律合规性：根据适用法律，当我们有理由相信用户违反我们的使用条款或其他已发布的指南或已经参与（或我们有理由相信其正在参与）违法活动时，我们保留发布有关任何服务用户的信息的权利，以及根据法律或监管义务的要求发布信息以回应法院和政府命令、政府实体的其他要求、民事传票、发现请求及其他内容的权利。我们也可能发布有关用户的信息，前提是我们相信此类发布行为旨在保护 Ookla、我们的任何用户或公众的权利、财产或安全性，或对紧急情况做出反应。