Introducing Speedtest Insights™ for smarter, faster connectivity decisions

As the importance of connectivity has grown, understanding network performance and coverage has become essential for a broad group of stakeholders beyond just network engineers. Governments, regulators, infrastructure companies, and other enterprises outside of the traditional telecommunications space are now actively addressing connectivity challenges to pave the way for a more connected future.

While many tools exist for understanding network performance, most are built with network engineers in mind. The deep technical views that engineers require can be overly complex for users who just want straightforward connectivity insights. 

To that end, we are excited to announce the launch of our new product designed especially for this audience. Speedtest Insights™ helps you visualize connectivity on an intuitive map with user-friendly data — so that you can make connectivity decisions with clarity and confidence. 

See connectivity trends in the areas that matter most, no GIS skills required

With Speedtest Insights, no GIS skills are required to make informed decisions. View and compare network performance, mobile signal, and cell location data on an intuitive map-based platform.

Governments, regulators, infrastructure companies, and enterprises can leverage Ookla’s easy-to-use mapping interface to quickly understand connectivity at a high level or pinpoint precise areas of need. Speedtest Insights helps you: 

• Visualize connectivity on an intuitive map with user-friendly data names and a simple “excellent, good, fair, poor” rating system
• Eliminate guesswork about whether or not a network provides adequate service in an area and avoid costly in-person testing
• Identify unserved and underserved areas to support grant proposals, win funding, and prioritize investment opportunities 

Measure real-world network performance and coverage

Every day, millions of consumer-initiated tests are taken with Speedtest by users around the world who want to understand their own connected experiences. Powered by the same crowdsourced Speedtest data, Speedtest Insights demonstrates real-world fixed and mobile network performance with metrics like Download Speed, Upload Speed, and Latency. 

You can also analyze Signal Strength and Signal Quality with signal data drawn from billions of crowdsourced daily network samples. Combined with Estimated Cell Locations, you can gain meaningful insight into the coverage of mobile networks. View 4G Signal Strength layered with 4G Cell Locations in the image below for a detailed view of mobile coverage in the U.K.

Real-world consumer-initiated data often differs from coverage data reported by carriers and provides a better look into how consumers are actually experiencing networks for more informed grant proposals and connectivity investment strategies.

Add administrative boundaries or other geographic areas to your map views such as counties, states/provinces, nations, and U.S. census tracts to get a better understanding of connectivity trends in the areas that matter most to you. View Fixed Download Speed layered with U.S. Census Tracts in the image below to identify census tracts that can be prioritized for broadband improvements.

Comprehensive performance and signal information within key geographic areas helps you monitor connectivity over time and ensure compliance with regulatory standards. With a wide range of customizable views, helpful features, and an easy-to-use interface, Speedtest Insights can help solve all of your connectivity challenges. 

Do you need to make smarter, faster connectivity decisions? Inquire here to get started with Speedtest Insights.